Website design, with the rapid development of the Internet, many enterprises want to promote the development of enterprises through the website, but many companies did not know much of the website construction, often blindly pursuit of beauty, perhaps they think only a good picture to attract users, to improve site traffic. In fact, the purpose of building a station is not only to show the product, but also to bring the profit for the enterprise, which is the key point. What do we need to focus on in the process of the initial construction?
1. The selection of source code
Now there's a lot of mature code on the market, and we don't have to have to set up a team to write the code.
Forums: discuz, phpwind, bbsMax and so on are good forum programs, and almost all interaction elements are available, and no one can make use of the very plug-in form to expand.
CMS class: the dedecms Empire and so on are all the development of many years, the crystallization of many excellent programmers' wisdom. There are other people in the station to download the channel to look for. In this way, we not only save a lot of cost, but also save human resources and time. We put these manpower time into other sectors, such as promotion.
2. Site installation
Configure the server environment, you can search learning and learning. Here we need to pay attention to the need to strictly control the directory authority of the website. The specific installation process can be referenced by the description of every source code.
3. Design of website structure
This is important, a website done, there must be reasonable structural layout, on the one hand, improve the user experience, on the one hand to facilitate search engine spiders crawling, although many source in this area to do a lot of work, but still have to ourselves to design processing, homogenization of the template too much, is not conducive to the website optimization, so whether the navigation or other what direction must be revised, so we can refer to Baidu SEO, modify the reference. What we want to pursue here is code reduction, code loading, speed up Web loading, div+css structure as much as possible, and JS class as far as possible to the bottom of webpage. There are many articles about this kind, so you can retrieve them.
4, keyword selection
This is the website later can accurately show to the user, can search search engine to obtain good rank, the more competitive keywords, you would waste a lot of time, also do not have good results, so the choice here is the key, we can look at the Baidu Web2.0 recommendations, in order to better the development of.
5, the construction of content
We can see from the recent Baidu several adjustments, but also from the official explanation that, with high quality, original articles as much as possible, not to engage in collection and machine generated the ghost cannot read the article, the content is displayed to the user, rather than search engine.
6, URL should be standardized
URL standardization can be static, dynamic though it can be grabbed, but the effect may not be so good, such as xx.com/news/index.php, id=1200 and xx.com/news/1200.html.
7. Map making of Web site
Web site map is a necessary site for users to facilitate the search engine spiders.
8, robots.txt production
For those who do not need to be captured with the robots.txt file can be restricted, the specific people can search for the writing of the robots.txt file.
The production of 9 and 404 pages
The deleted article should return to the 404 state and add a 404 page feedback to the search engine. There are other details that you can see more about.
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