Looking for the location of the animation in the website design

Website design, when a project starts, I ask myself, if the agency understands the importance of animation interface design, the motion designer's work helps to achieve a successful interactive experience, and the birth of all projects has always been considered in information architecture.

Many sports designers have their hands refining and adding decorations. It always makes me feel that my work is secondary. Or, if there's not enough time to animate the web site, I'm told to choose an element that I think is important to make a good animation. OK, but what is "animation"?
Unfortunately, animation is regarded as a decoration by most web development experts. Watching animation is just "good", making it more difficult in the process of taking seriously, but in fact it is part of an important process, interactive project communication and understanding.
We use HTML to tell stories and a lot of information, and animation helps us do two things, better. Imagine animation as a guide that lets people follow the history of your website without getting lost. It helps people to locate themselves in the interface, to find their own way or to establish a visual relationship.
Our brains and eyes are programmed to focus on moving objects - this is a reflection. The magician uses both hands to exercise skills. Similar animations can help the eye see where a new object comes from, the old object. Sport is not a decoration, it is necessary to improve the user experience, making it more consistent and real.
There is a gap in the understanding of the interface, and the animation will be in a different way.
It is suggested that interaction is critical and create a visual stimulus so that the user can perceive the new information in the state change interface
It provides visual feedback and guidance
The conversion of spatial logic screens is proposed. Animation elements based on the laws of physics can help people remember interfaces more easily, because they seem to be familiar and predictable.
Animated style conveys more personalities than static images
Making animations to win users to help them contact better products and a happier and enjoyable experience
Today, the popularity of small screening devices enables us to realize the main interface of small space. There will be confusion and dismayed user understanding of the spatial relationships between the layers, sliding labels and scaling the work of non motion designers to connect these points. Similar fonts, only reading service functions or expressions are added to the content, animation transcendence and shape and design work harmonized with the design. Attention to this level of detail is the average project to distinguish large items, in typesetting and animation.
The annoying new term continues to think that the new occupation appears every month at linkedIn (yes, I've seen the idea of "astronauts"), with an area close to the UI action designer. The word "user experience choreography" may be used in the near future.
New things prove its importance in the digital world. It is not only worth a larger share of design time, but also needs to stop supporting art guidance in "just" a branch or programming, and eventually become an independent major area. Independence means to become a more professional rather than a lonely person. Sitting in an institution has got the famous background: "do some beautiful" institutions and producers must provide space for another person to speak and tell stories.