Your company information
This is for your company.Include your contact information in a concise, low-key manner.This can be placed on the footer if you like, but I also suggest you put it all on the front page.Make sure your proposal is made up of a specific person, with a name.The proposal for "marketing" is more of a proposal than a proposal.
Project overview: research clients.
Your customers' hopes and dreams.What do your customers expect from this site, and what are their goals and objectives?Here, we let the client know we understand what they need and where they want to go.This is a short paragraph setting scene.
Customer's problem
Usually a client comes to you with a problem.Whether the problem is a lack of a website, or their landing page is 90% jump.We need to identify their problems and solve them.Here we list all the problems our customers are facing.Explain to them that they can find your killer to solve the following list.Short and sweet.
The design of the website is out of date.
The contact form is no longer valid.
The gallery is impractical to use and update.
The website is designed with tables and no CMS.
The home page's bounce rate is 90%.
And so on.
Project solution: study your solution.
All of the above negative emotions must be counterbalanced with a blinding enthusiasm and a clear solution.For example, our customers have a very old website which is an urgent need for reform...So said.
Mackintosh's clothing requires a redesign of their website.6 years old, it looks like an old school, not a good one.It needs some modern, young market...
Try a different approach.The 6-year-old website causes many problems and should be solved separately.What clothes will be redesigned for the Macintosh?Formal aesthetics, why do they update their website?Try:
The Macintosh clothes were the discovery of technology through them, and search engines.The website is no longer suitable for modern browsers today.The Macintosh clothing website was built using a table.This creates problems, search engines, and update a difficult task.Any updated system can be a long, expensive thing.Google reads the order of the web site to write HTML, so the table causes...
You can, you should spend several paragraphs summarizing your solution.It's a pain but we can't empty it.This is our previous customer research payoff.Don't forget, all this information from our project plan is not just to let us be serious.
Other considerations
Sometimes there are things that don't have to be required but they're good to mention anyway.You can even make an extra sale!For example, if you provide hosting, it's time to be polite.If you offer logo design, it's time to be polite.It's up to you, if you want to discuss pricing, or save it until the final cost estimate.
All of my clients provide maintenance plans, some need it, some don't.I let them know including and let them know that they could find my advice when the price was over.
Development schedule
How long will it take?There are a lot of consideration: research, wireframes, site map design, preliminary design, design modification, design approval, coding, CMS and configuration, testing and commissioning, customer tests, Settings, our life!
It's up to you.Some use graphics, text, but it's easy to read, don't forget to inform the client, all the time approximations.Tango is a dance between two people, and it's impossible to deliver on time if your client doesn't perform.Make sure you have this agreement/contract.
Cost estimate
Ideally, this should be in a table format for easy scanning.Clients can see each cost without digging.Let them know why they pay $3.000 and tell them what is involved.It is also convenient to add any common items, no requirements...Just put it in the box.
Customers should know that if they decide to ask for extra and then spend their x, we need to specify our pricing structure.There can be no misunderstanding.
This is also a good thing, including your pricing schedule.Most designers use a system milestone.I usually ask for 30% of the signing agreement, after preliminary design approval of another 30%, the remaining 40% will be handed over to the client.Some people ask for 50%.Feel comfortable with what.Make sure you get your savings.Any customer who refuses to pay for your service is not worth using.You can almost guarantee the problem.
You can use a graphics, illustration, or plain text to let your customers know about your payment schedule.Make sure they know how you work.After all, it's not like going to the store until you pay the product.As designers, we spend a lot of time in our projects, there are always risks, and some people will decide not to pay on time.Get it in advance and let it write.
Conditions and contracts
You call the shots here.State that you expect from your customers that they can expect from you.Until recently including your work agreement (contract) proposal.If the customer is satisfied with everything, they can sign and complete the transfer one day, and you can start.Before, I'm going to send a proposal, wait, and then get the work agreement.In this way, I save time and a stone to kill two birds.
Writing a contract for another article can be a bit painful, but it's your only backup, so make sure you're airtight.
What's next?
Make sure your client knows what happens next.What should they do if they agree to the proposal?Do they need to sign a print and email back to you, or just respond to an email?Let them know.Don't let them guess.
Finally, I suggest that even spell check your advice.Find someone to read it.It's very rare, if it doesn't slip through the network.
How do you create your advice? What do you have?Everyone has his or her own preferred method.If you have any thoughts directly below the comments or comments.
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