Why does the website design be unsuccessful?

I believe that many enterprises will finish after the completion of website design.
I wonder why my website has nothing to do with it. It is hard to build a station to create certain benefits through website. In order to create benefits, we must have a certain volume of traffic. But the website has been built for so long, but it has not brought any benefits to the enterprise, so is the money for the station being spent? That kind of idea is wrong, not fundamentally found the reason, after the completion of the website production, not to do nothing there, they can operate and play a role, your website production is not successful, the most important is the following four points.

First, the website lacks interactivity.
Many websites have invested a lot of energy in the design, but after the completion of the website construction, it becomes a piece of art. In addition to the site, there are only a few static pages. The other is that the communication and communication function design of the website and the customer is not well designed, and the user lacks the communication platform of the reference and construction. This is an important factor in the failure of a web site.
In modern website production, a website to be successful, want to profit, need user activity, many web site users want to participate, but have been uninvolved in the platform and function. Professional website design pays much attention to extensive communication between website or business and users and visitors. This communication is indispensable, not only to solve queries for users, but also to prepare for the development and operation of websites.
Second, the website is lack of promotion.
Most enterprises do not carry out maintenance and promotion after the completion of the website, only use some traditional ways, that is, the website's Web site is printed on business card, the brochure above, these are far from enough to carry out network services, the Internet intercommunication, it is necessary to make full use of the convenience and convenience of the Internet. Of. Besides, the Internet has huge space and endless market opportunities. Many enterprises don't understand the Internet, so they don't pay enough attention to it, so they restrict the way of network promotion.
Third, the content of the website is not updated.
A website is not always the same, the information on the Internet is updated and changed every time, so the content of the website needs to be continuously updated and maintained. Internet is different from traditional media. Internet is more dynamic and information flow is bigger.
Generally speaking, many visitors know the dynamic of the enterprise through the continuous updating of the information of the website, and form the cognition of the enterprise through the information. If the website does not update the information for a long time, the user comes to the website and finds that there is no content to be seen.
And the site is not updated for a long time, it is also not conducive to the search engine spiders crawling and crawling, when spiders come to the site to find no new content, then spiders will reduce the frequency of access to the site, and eventually will affect the weight of the website and the ranking of keywords.
Fourth, the website is short of operation.
After the website is finished, we need to invest in manpower, material resources and so on. If the website continues to expand, we can adapt to the change and finally make profits.