Introduction to the main principles of enterprise web design

Web design business model design now seems more and more important, a web site for enterprise to bring more and more be enterprise value, the value of the website is the enterprise to provide information to users, Internet users, including a way of products and services, is the enterprise develop e-commerce infrastructure and information platform, leave the site to talk about e-commerce is impossible.The enterprise website is called "network trademark", and it is also a part of intangible assets of enterprises, and the website is an important window to publicize and reflect corporate image and culture on the Internet.Therefore, it is very important to make the website of enterprises now, and it is important to take care of some important principles when making the website.

1. Clearly establish business website objectives and user needs.
Web site design is to show enterprise image, introduce products and services, enterprise development strategy important way, so you must clear the purpose of the site design and user needs, so as to make the feasible design plan.It is necessary to carry out a comprehensive analysis based on consumer demand, market conditions and the situation of the enterprise, and keep in mind that "customer" is the center rather than "art" as the center for design planning.At the beginning of the design planning, also consider: what is the purpose of the website?Who provides services and products?What kind of products and services can an enterprise offer?What are the characteristics of consumers and audiences?What are the appropriate forms of enterprise products and services?
2. The theme of the overall design plan is clear.
On the basis of a clear goal, the design idea of the website is the overall design plan.Positioning the overall style and characteristics of the website, planning the organization structure of the website.A Web site should have different forms for different types of service objects (organizations or people).Some sites only provide concise text information;Some of the site's homepage designs are multimedia presentations that offer flashy graphics, flashing lights, complex page layouts, and even audio and video clips.Excellent Web sites combine graphical representations with effective organization and communication.To make the theme clear, the main point is clear, with simple and clear language and pictures to reflect the site theme.Mobilizing all means to fully express the website's personality and interest, to run the website characteristics.The Web site homepage should have basic ingredients including: header: accurately identify your site and enterprise logo;Email address: to receive user inquiries;Contact information: such as ordinary mail address or telephone;Copyright information: declare copyright owner, etc.Be careful to reuse existing information.Such as customer manuals, public relations documents, technical manuals, and databases can be easily used in enterprise Web sites.
3. Commercial website layout design.
Corporate websites web design in the making, as a kind of visual language, should pay attention to format and layout, although the home page design is not the same as the plane design but they have many similar place, should make full use and reference.Layout design through the space combination of the text, expressed harmony and beauty.A good web designer should also know where the text should be and where it should be, and the e-commerce site can make the entire page glow.The layout design of the multi-page site page requires that the organic contact between the pages be reflected, especially the relationship between the page and the order and content within the page.In order to achieve the best visual performance, we should pay attention to the rationality of the overall layout, so that the visitors can have a smooth visual experience.
The role of color in web design.
Color is one of the elements of artistic expression.In the web design, according to the principle of harmony, balance and emphasis, different colors are combined to form a beautiful page.According to the influence of color on people's psychology, rational use.In the process of color application, one should also pay attention to a problem: because of the country and race.The difference between religion and faith, and the geography of life.The differences in cultural accomplishment vary widely among different groups of people.The background and composition of the main readership should be considered in the design.
5. The form and content of web pages are unified.
To organize the rich meaning and diverse forms into a unified page structure, the formal language must conform to the content of the page and embody the rich meaning of the content.Use the contrast and harmony, symmetry and balance, rhythm and rhyme, and white space, through the space, the relationship between text and graphics to establish the overall state of equilibrium, professional website production created a harmonious aesthetic feeling.Such as symmetry principle in the design of the page, the equilibrium of it sometimes makes the page is dull, but if add some sporty text, pattern, or use exaggeration to express the contents tend to achieve better effect.Point, line, face as the basic elements in visual language, use point, line, surface intersperse, complement each other, complement to form the best page effect.The use of points, lines and faces in web design is not isolated, and many times they need to be combined to express the perfect artistic conception.
Vi. The composition and virtual reality of three-dimensional space.
The three-dimensional space on the network is an imaginary space, and the spatial relation needs to be changed by means of movement.The spatial factors such as the proportion of images are shown.In the page, the image, the text position before and after the pressure, or the page position change produced visual effects are all different.Overlying of dimensional administrative levels before and after pictures, text, it is rare, the Internet is more of some design specification, concise page, the overlying arrangement can produce strong rhythm of dimensional administrative levels, visual effect is strong.