The server rents the price.
Mark zuckerberg, Facebook's chief executive, apologised for the company's negligence, but it was not enough for some data experts.We are far from the end of the story.
"In general, technicians need to solve this problem.We are building tools that can clearly understand what is being used as a bad thing.It's not enough to say, 'we didn't mean it,' "says Daniel Mintz, chief data evangeboard for Looker, a software company."We need to have a social discussion about how technology is used ethically and whether people subscribe to it."
As former Google engineers Yonatan Zunger last weekend in the Boston Globe wrote, computer science is undergoing a "cognitive moral crisis", it has to do with explosives to chemical and nuclear bomb to physical as well as eugenics is to the human biology is completely different.Data scientists say that while they believe their jobs are not threatened, they do foresee the coming changes in the technology industry.But it is not known who will take direct measures or whether the measures are the right ones.
Data = usd
Bill Gates, who posted an article on Microsoft's web site in 1996, called out "content is king.""Content will become the productivity of the Internet, just as it was broadcast," gates wrote.But in 2018, if you ask any internet-centric company, the answer is likely to be data.
The data itself has become a business.The founders wanted to find areas where there was insufficient service to get as much data as possible, so the data became valuable.If Facebook or other tech giants do not buy companies, but make them independent or just buy executives, the data itself will be enough to become part of the empire.When French entrepreneur Thomas Pasquet started thinking about starting his next company in digital advertising, after selling his start-up, he took aim at smartphones.
"A company that started a mobile war would be the most vulnerable to complex data," says Mr Pasquet.
In 2014, Pasquet founded Ogury. Since then, the company has collected more than 400 million mobile user profiles to help analyze the way people use apps.Ogury data show that, for instance, Snapchat active user base fell in January, download application users, 82.7% used in early applications, and on January 31, with only 77% for advertising company, the consumer insight is valuable.(Snapchat, which publishes monthly active user data every quarter, has not yet released its quarterly report, which includes January.However, Snapchat said the number of active users in the fourth quarter of the last fiscal year was 187 million, up from 178 million in the previous quarter.
For Pasquet and Ogury, the more data you collect, the more money you make.For Mintz and Looker, a lot of data creates a business.Looker does not provide new data sources.Instead, Looker is a tool for visualizing existing data sets.
"What excites me is not the technical side of it, but the ability it can give me.Data is the only way to know what 7 million or 8 million people want to do, "Mintz said.
Given the scale of the idea, Mintz said he did not think the data-driven model and data companies would disappear.However, how to collect this information and what services to collect will change.
Trust and transparency
While data can help advertisers better understand the world, the scandal surrounding Facebook and Cambridge Analytica comes from transparency.
Facebook users might think that they are just used for academic research of personality tests, or play a fun game, cowboy but these actions make a data scientist (more than just a Facebook software engineer) to be able to access without knowing the user's personal information.
"I think transparency is critical.If you're visiting someone's data, I think it's better to let them know why you need it, "says Patrick Ambron, chief executive of BrandYourself.
Ambron's business is transparent about how to make money.This is partly because it is a subscription service, not an advertising business like Facebook.BrandYourself sells tools that scan people's social media accounts and mark specific content that is problematic.
"We're very transparent about why you're giving us data," Ambron says.
Ogury also claims to have received user approval.All users are shows a protocol called "agree to collect and use data", which writes, the collected data may contain your equipment application, position, email, and browsing information.Mr Pasquet, Ogury's founder, says at least one in three people read the agreement, but did not agree.
"At first we thought consumers were smart and we should ask them directly if they would like to share information," says Pasquet.
On the other hand, Facebook users don't necessarily know exactly how and why their activities are monitored.Even if you delete the app, it doesn't seem to stop it.Pasquet points to an example of someone who can track their vacation information through an online AD.The coming UK regulation will extend data protection overseas, but in other parts of the world, the data is still very fragile.
Ambron said Facebook could be forced or self-determined to update its user agreement and show it to users more frequently.To prevent another Cambridge Analytica scandal, he also suggests creating more stringent contracts for companies that use Facebook data.Ambron added that Facebook should still provide anonymous data for academic researchers, for example, professor of economics at Stanford university Raj Chetty calculates the America Inequality study, but they need to make more thorough review and audit.
Looker chief data pipe Mintz said, in addition to Facebook and its relationship with data changing between partners, more technical experts should be in the next few years with lawmakers, ethicists and other stakeholder dialogue and exchanges.
"Our society has not yet found a way to get the social contract to keep pace with the real pace of change, and I think we have to do it," Mintz said."Technological change does not slow down, but it cannot be allowed to."
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