How does website design meet the preferences of search engines?

Website design,With the continuous development of the Internet, the continuous improvement of the search engine algorithm and the constant change of the user's needs, the SEO has become more and more complex, and the SEO practitioners should not be more constrained by the "step by step" mode of work, and the SEO strategy should be properly adjusted according to the current situation. To know that the website wants to get a good rankings, the most basic requirement is to be captured by the search engine to the content of the web page. How can website construction meet the preferences of search engines? The following main points are worth thinking deeply.

First, whether the speed of the web site is fast enough
The opening speed of the website directly affects the user's choice, open too slowly, the customer may directly close your website, the user is most satisfied with the opening of the web time, is under 2 seconds, the user can endure the longest waiting time of the median, in 6~8 seconds, the site hit fast one or two seconds, can be redeem not Fewer users. The factors that affect the speed of the website are as follows:
1. The factors of the website itself
Code overstaffing is not standard, a large number of use of flash and script code, big picture and so on is also affecting the slow speed of the site, we have to properly optimize the website, the code to lose weight.
2, server factors
The speed of the website is slow, which is caused by the instability of the server. The construction of the website must choose the high quality server, but not only the price and the size of the space to judge. Therefore, it is suggested that we should not choose the low-cost server in order to save the cost, and do not accept the server given by the building company at random. After all, a slightly better server is only a few hundred yuan a year, and the investment is not big. It is not worth the visitors to lose the visitor for hundreds.
Two. Whether the title of the website is set up
On the title of the website, one of the words is to choose the key words that meet the user's search habits as the title, what is the user's search habit? What do you search for in Baidu when you look for information on the Internet? What is the conclusion of the "website construction company", "website construction price" and "which is a good website"? How do you come to the conclusion? You put the word "website construction" into the Baidu search box, you look at the list, what's inside? You pull the page again. At the bottom of the face, let's see what the Baidu search tips are for you, so you will understand.
Three. Whether the design style of the website is harmonious or not
There are 3 main ideas for website style design:
1, look for differentiation, find out the advantages and disadvantages of competitors' websites, and foster strengths and circumvent weaknesses.
2, the beauty of simplicity, the trend of website design is simple and not simple.
3, webpage design must take product as the core, not design designer, not putting the cart before the horse.
So when the designer of the station company connects with you, you know how to tell whether the design is in line with your needs.
Four. The content planning and layout of the website
The core idea of web design content planning is that when the site is planned, we do not want to express what we want to express, but to analyze what the user wants to see in the user's perspective, and to guide the user at the same time.
Website layout is simple and clear. A simple and clear website layout level is loved by search engines.
(1) tree layout, the best layout is "home page - channel details page".
(2) flat homepage, to the level of detail page, as little as possible, not only for grasping friendly love but also excellent transmission weight.
(3), mesh, to ensure that each page has at least one text connection point, so that the website can be grasped as much as possible.
(4), navigation, adding a navigation to each page to facilitate users to know the location and way.
When you have confirmed that all of the above aspects are reasonable, basically the website designed by the website design company is in line with the requirements of the search engine. The next thing only needs you to renew the content of the website and do the promotion of the website, so that your website will be more and more popular with users. How to determine whether a user likes your website? Residence time is a very important standard. So how to increase the user's stay time? Here also by the way to give you a small trick: our general practice is, the relevant picture 1-3, distributed in the article, typesetting can not be too large or too small, interval and character spacing can not be too small, the title part should be thickened or red display, let users clear, clear, If you are interested in reading from the beginning to the end, you will naturally increase the residence time of the page. Spiders will give you a bonus of your web page.