What are the elements of excellent website design?

Website design, with the popularity of the network and the improvement of building technology, now many websites have moved to the road of specialization. No matter from the style design of the whole station or the distribution of content, the user experience is getting better and better. The visual optimization is of course important, but a website with strong marketing effect is a real and practical website. Its design needs more effort. In addition to the systematic analysis of the overall planning, it is necessary to pay more attention to the user's consumption habits and meet the needs of the users.

First, pay attention to the user experience.
All website design is inseparable from user experience, it can be said that the success of website construction is closely related to user experience. Website user experience is to optimize website construction for user experience, including user facing content optimization.
User experience such as good visual experience, powerful website function design, and fast and convenient website response speed, by improving the user experience to improve the conversion rate of the website, users come to the website, only get a good experience, users can pay for the website products and services.
Second, the overall layout of the website.
For the enterprise website design, we need to pay attention to the overall layout of the website while ensuring the website to look good. It is necessary to set the most important information of the company in the place where the user's ancestors can browse. The overall layout of the website needs to be highlighted and the main and secondary points are clear.
If the design of the website is very good, but the layout of the column structure of the site is chaotic, users come to the site for a half day, not to find the key content and information of the website. Users will close the web and leave the web site. Generally speaking, excellent websites will give people the feeling that they are clean, neat, clear and professional.
Third, the matching of pictures and words is reasonable.
Good website design for the picture and text are more balanced, a reasonable coordination of pictures and words, more pictures can increase the overall beauty of the website, appropriate to match my brief and brief description. You can't add links or navigation to pictures, because so far, search engines can only recognize text and not recognize pictures.
Fourth, graphic and layout design.
Graphics and layout are the first impression that users come to the website. The picture is an important factor affecting the speed of web page downloading. So if all the contents of each page can be controlled around 30K, the image is the most suitable between 6-8K; the color is a great influence on the website, and the different colors have different effects on the feeling of the people.
Fifth, website navigation.
Website navigation is determined by user's browsing behavior and browsing habits. Users' browsing habits are generally from top to bottom, and then from left to right. The navigation settings of the website allow users to know where they are, where to go, and where to go in the summer night.
Sixth. Valuable information.
Users come to the site, browsing time is limited, users will not go to each column of each title to carefully browse, but quickly to capture their needs or is valuable information to themselves, if the site does not have any information that users want, then the web user's jump rate is quite high.