Website design: the key points of mobile website SEO optimization

Website design, with the popularity of mobile Internet and mobile phones, the trend of users migrating from the PC to the mobile end is more obvious. But at present, many websites do not build special mobile stations, but take a wait-and-see attitude. This makes the SEO optimization work of mobile phone websites still in the exploration stage, and the mobile terminal SEO executes the work phase. Compared with the traditional PC terminal, there is still a big difference. In order to optimize the mobile terminal SEO, we should pay attention to the following aspects.

1. Domain name optimization
The use of short domain names, such as m.evem.cn, is convenient for users to remember, search spiders for convenience, and reduce waste of resources.
2, page and optimization
Using XHTML, HTML5, WML and other technologies, do a good job of matching the web page to the equipment, and make response design and development for the PC web site. Different websites match the different models, and use 302 redirects to the corresponding models. Do a good job of adaptation for different mobile web pages. Large web sites suggest that they do their own adaptation.
Baidu official statement, for mobile sites, when Baiduspider UA or other undetermined sources of UA access, it is recommended to return to the HTML5 or XHTML type of mobile pages by default, do not redirect to the PC page.
3, URL optimization
The SEO optimization of mobile website is consistent with the method of PC terminal page optimization. The whole station needs to use static links to use static links, so as to avoid using "static" links. A dynamic URL with a parameter is used as a hyperlink.
4, Title optimization
The Title document distinguishes the PC end, as short as possible, as well as the key words, the content of the page is clearly described within 8 Chinese characters and the name of the channel is included, avoiding the use of the same copywriting for all the pages.
5, meta optimization
In accordance with the PC end optimization, use keywords and descriptions to describe the content of the website as accurately as possible; when Deion is optimized, the number is limited to 50 characters and 110 characters, and the benefit is to facilitate the mobile search to digest your page content.
6. Internal link optimization
The SEO optimization of the mobile site is the same as the PC end web page optimization structure. The website link needs to be logical, and the structure needs to be clear. The user can easily return to the home page through the link in the station.
7, site map optimization
Making corresponding site maps for mobile terminal pages to facilitate mobile spider crawling.
8. Submitting Site Map
For mobile terminals, mobile sitemap is also required to facilitate mobile spider crawling, which is mainly divided into URL level sitemap and pattern level sitemap.
URL level sitemap: describes the corresponding relationship between the URL level PC page and the mobile phone page through the XML file.
Pattern level sitemap: a pattern level correspondence can often express thousands of URL correspondences. By submitting the corresponding relationship in batches in the form of pattern, the amount of data submitted by the webmaster can be greatly reduced.
9. App optimization for web sites
Baidu light application optimization, Site App is Baidu's exit PC website rapid mobile tool, suitable for those who do not have self-adaptive ability at present.