Website design: how to build enterprise website can be more attractive

Enterprise website design is the window of the enterprise directly facing the user, with the help of a website can promote corporate image, promote enterprise products, providing display platform, open up the Internet market, expand sales channels, to save operating costs, but also to provide users with knowledge of the business process, provide convenient way for business transactions.

In order to achieve the goal of building a website, the enterprise website raises the demand for the website's appeal.
How designers can catch users' eyeballs at the design level, highlight the corporate culture, enhance the appeal of the website, and deserve further discussion.
1. Accurate design style
Brand style
A strong brand can make the enterprise stand out from the competitors, web design goal is to web and user connections, effectively communicate the brand and information, for the user to establish trust in the brand, to help promote your brand.
The overall style of the site, from color matching, logo, icon, navigation, background, format...
Every element created by the designer needs to be closely linked to the brand, creating a seamless brand style that enables users to perceive the corporate culture after they enter the site.
Design style
Now, the debate about flattening and quasi-objectification is at the top of the table.
Materialized design emphasis on design to reflect the reality of the physical world and the texture details, but most of the quasi materialized did not achieve functional interface, spend a lot of time on the visual effect, but reduces the efficiency.
Flat design abandon the highlights and shadows caused by the effect of the illusion, through the abstraction, simplify and symbolic design elements, very suitable for the people want to focus on more information and the demand of the task itself, but because of remove the decoration, make personalized space is very small, lead to impressive interface is not much, stylist is easy to implement it, but more difficult to make a really great.
Design the stand or fall of the "aesthetic" can not decide, style, there is no good or bad depends on the selection of design demand of the actual situation, proposed materialized will not disappear, on the one hand, people are always like that part of the interface need to taste and affinity on the other hand, it is necessary to use quasi materialized, minimalist design at the same time, also will be the be bored with and appropriate to add some decorative elements.
Reasonable layout design
The page size
With the development of science and technology, the larger screen size of the display screen, the larger screen is becoming more and more popular, and the previous 1000px width of the website can not be satisfied with the large-screen display.
Therefore, in design, we need to consider the display mode of interface elements in different screen sizes.
The most basic requirement is to consider the largest and smallest scenarios: 1920 x 1080 and 1024 x 768, which are scientifically and reasonably laid out to meet the comfort of most users to browse the site.
Commonly used structure
Large number of web sites have a set of general layout pattern, header, footer, sidebar, and content area, the enterprise website layout including country word usually used up and down, around the corner, frame type, frame type, etc.
The word navigation at the top is the title, the following is the main content, presents the left right structure, wide is the main part, middle or narrower respectively two small items, the bottom is the basic site information, contact information, such as copyright statement.
The corner type is similar to the national font, with the title guide on the top, a narrow column of links on the left, and a wider text on the right, which is also the supporting information of the website.
The left and right frame type is a two-page frame structure with a navigation link on the left. Sometimes the top has a small title or logo, and the right side is the main content.
The upper and lower frame type is similar to the left and right frame, and the difference is only two pages.
Typesetting trend
The Internet revolution, although many traditional enterprise website design more traditional style, but also, transformation of enterprises have focused on site comparison pay attention to visual effect, and the company's image, layout is no longer constrained by fixed format, no longer strictly follow certain rules or the established system, a lot of creative layout for typesetting way has entered a new era.
Excellent color scheme
The color content
The use of color plays an important role in corporate website design, creating a cohesive and eye-catching color palette is a prerequisite for creating a successful site.
A good match, whether it's to focus the user's attention or to express feelings or to convey information, is a powerful tool.
The color of the web design includes four parts: the main color, which is the largest area of the web page, which accounts for 40% ~ 70% of the total web page.
Auxiliary color, usually the color of the main body color within 90 degrees of the color wheel, which has the effect of change, the area accounts for 20% ~ 30%;
The eye color, generally takes the main color and the auxiliary color wheel 120 ~ 180 degrees the contrast color or complementary color, has the point eyeball effect, the area is within 10 %;
Background color is the color that is displayed on a web page without anything.
Color matching method
(1) apply brand color.
Site of color matching is an important element of influence visual effect, colour is the easiest way to attract users, successful companies often used properly, brand color using color to stimulate the user's visual, enhancement of brand memory.
If have a ready-made brand, building site, can according to enterprise provide CI and VI data using off-the-shelf brand style guide, according to the demand appropriately expand the different shades, derivative color chromaticity, color will brand as the main interface of the matching to use, so more in line with the needs of the enterprise brand.
(2) create color scheme.
If need be from scratch to build a new color, the most simple and safe way is to use a monochromatic color matching, the main body of many web pages usually use white or light gray background with dark grey or black text, first of all, this contrast to ensure readability, followed by black and white ash neuter color can match with any color scheme, in a simple and easy to choose the color of a soft tone, expand its hue, saturation and brightness, can create a monochromatic color scheme.
You can also add a new highlighted color, such as adding orange or green to the blue, and using the choice of two colors, one main at a time, to support the website vision.
When necessary, you can expand the colors of the same color based on these two colors, making the website more colorful.
(3) use other color selection methods.
In addition to creating a color scheme based on the principle of color, you can use some color selection methods to get a better and more efficient color scheme.
The inspiration of these color can be derived from other works, also can get from crude, you can use the online tool of the color wheel, also can undertake reference to other design field, as long as it is a set of solutions will help to design.