The website design company suggests that the purpose of the website should be clearly established before designing the website, to determine the function of the website, to determine the scale of the site, to invest the cost, and to carry out the necessary market analysis.
Site planning is to point to analyze the market before the website construction, determine the goal and the function of website, and according to the need of site construction technology, content, cost plans, testing, and maintenance, etc.
Website planning plays a role in planning and guiding the construction of the website, which plays a role in the content and maintenance of the website.
The website planning book should cover all aspects of website planning as far as possible. The website planning book should be clear in navigation, detailed functional requirements and the style requirements of the website.
The content of the enterprise website construction plan
1. Market analysis before construction site (enterprise self-processing or Internet company service)
1. What is the market of the related industry and the characteristics of the market, whether it can carry out the company's business on the Internet?
2. Analysis of the main competitors of the market, the online situation of competitors and their website planning and function.
3. The company's own condition analysis, company profile and market advantages can use the website to enhance the competitiveness of the website (expense, technology, manpower, etc.).
Ii. Purpose and functional positioning of the website (enterprises to handle or negotiate with Internet companies)
1. Why do you want to build a website to build a corporate image, promote a product, conduct e-commerce, or build an industry website?
Is it the basic need of the enterprise or the extension of market development?
2. Integrate the resources of the company and determine the function of the website.
Determine the function type of the site according to the company's needs and plans:
Enterprise type website, application website, business type website (industry type website), e-commerce website;
Enterprise website is divided into corporate image type, product promotion type, online marketing type, customer service type, e-commerce type and so on.
3. Determine the purpose of the site according to the function of the website.
4. The construction of Intranet and the scalability of the website.
Iii. Website technical solutions (consultation with network companies)
Determine website technical solution according to the function of website.
1. Use a self-built server or a virtual host.
2. Select the operating system, using Windows 2000/nt or Unix, Linux.
Analyze input cost, function, development, stability and safety.
3. Use the template self-service construction station, the building plan package or personalized development.
4. Website security measures, anti-black and anti-virus scheme (if the virtual host is adopted, the professional company will do the work).
5. Select the dynamic program and corresponding database.
Application asp, JSP, PHP;
Database SQL, access, oracle, etc.
Iv. Content and implementation mode of the website (consultation with the Internet company)
1. Determine the structure navigation of the site according to the website's purpose.
The general enterprise website should include: company profile, enterprise dynamics, product introduction, customer service, contact information, online message and other basic contents.
More content such as: FAQ, marketing network, recruiting, online BBS, English edition, etc.
2. Determine the site integration function according to the purpose and content of the website.
Such as js dynamic effect, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-column of each channel in the structure navigation of the website.
The company profile can include: President's speech, development process, enterprise culture, core strength, production base, scientific research and development, cooperation partner, key customer, customer evaluation, etc.
Customer service can include: service hotline, service purpose, service project, etc.
4. Determine how to implement the content of the website.
If the product center USES dynamic program database or static page;
The marketing network is a list mode or a map display.
5. Web design
1. The design of web design requires that the design of web art should be consistent with the overall image of the enterprise, which should conform to the ci standard of the enterprise.
Pay attention to the website color, the application of pictures and layout plan, maintain the overall consistency of the page.
2. In the adoption of new technologies, it is important to consider the distribution area, age class, network speed and reading habits of the main target groups.
3. Make a revised plan for the website, such as a large scale revision from half a year to a year.
6. Expense budget
1. Preliminary budget of enterprise construction cost
Generally according to the scale of the enterprise, the purpose of the station, the approval of the superior.
2. Professional construction company provides detailed functional description and quotation, and the enterprise conducts cost - performance research.
The price of the website varies from thousands to tens of thousands of yuan.
Excluding the template type self-build (usually think enterprise website regardless of size, must be exclusive, if the same had an enormous influence upon the enterprise image) and the factors of making exorbitant profits, the cost of the website construction is proportional to the general and functional requirements.
7. Website maintenance
1. Maintenance of server and related software and hardware, evaluate possible problems, and formulate response time.
2. Database maintenance, effective utilization of data is an important part of website maintenance, so the maintenance of database should be taken seriously.
3. Update and adjust contents.
4. Set up the relevant website maintenance rules, and maintain the website to be institutionalized and standardized.
5. Description: the maintenance of dynamic information is usually arranged by the enterprise to arrange the corresponding personnel to conduct online update management;
Static information (i.e., no dynamic program database support) can be maintained by a professional company.
8. Website test
The site should be carefully tested before it is released to ensure normal browsing and use.
Main test contents:
1. Whether there are errors in words or pictures.
2. Procedures and database tests.
3. Whether the link is wrong.
4. Server stability and security.
5. Web compatibility test, such as browser, monitor.
Ix. Website publishing and promotion
1. Public relations and advertising activities after the website test.
2. Search for indexing, etc.
The website construction planning well, the later operation will be more convenient.
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