How to make a website design in order to improve the site conversion rate?

Attractive website design is important, but you can't ignore the real purpose of your website: converting traffic to phone, site visits and sales. None of these operations, your business will not generate revenue. Of course, the more times you change your site, the more revenue your business will generate. This paper talk about how to make web design can improve the site conversion rate?

1. select responsive design.
According to ComScore 2015 digital focus research report in the United States, about 31% of the top ten digital media traffic comes from mobile devices. This figure, although it has been very important, will continue to increase.
Responsive Web Design (RWD) is applicable to any screen (desktop, notebook computer, intelligent mobile phone and tablet computer), regardless of whether the user is viewing what devices can access all pages, function and operation. Would you sit there and try to manipulate your phone screen, read content, or access quotes? Of course not. Your customers don't either.
2. choose a simple design.
A few years ago, web design trends were over the top, and many animations and flashes were angry. Today, clean and simple graphic design is welcome. Brands used to try to impress tourists with exotic features, and today's consumers like a beautiful, clean layout. Use your content and products to attract visitors. Using unnecessary Flash animations can make users annoyed and slow down the loading time of your site.
3. keep navigation simple.
When consumers come to your website, they need to be able to find what they're looking for within two seconds. If they search for a long time, they become frustrated and turn to another site. Keep the navigation menu as simple as possible. Too many choices will overwhelm your visitors. You need to have a clear path, whether you submit a form or a specific target page, and what you want visitors to do.
4. don't let potential clients find it difficult to get in touch with you.
Although telephone numbers are always a good idea, many consumers prefer to contact their businesses through their websites, especially if they ask about services. They don't want to be a sales and marketing - they just want information. Make potential clients contact you as much as possible.
The previous design of our company's contact page has two options: a request request table with 12 fields and a general contact table with three fields. We have a three field simple consultation application form now. Consumers no longer have to decide between two forms. There is only one simple form - we can collect all the information needed for the initial contact.
5. delete your social media Feed.
When social media is fresh, everyone puts their social media on their website. Now, consumers know how to connect with your brand on social media. Placing Facebook and Twitter Feed on your website just attracts your attention to changing your target. If you have more website design / development, printing services, brand design, marketing, APP/, WeChat development, data services and other related needs.
Place social icons in your footer or sidebar and link to your account - if visitors feel inclined to follow or connect them. You want them to read your website content, complete your form and buy, and don't scroll past tweets and posts.