The three basic principles that website design must consider.

When website design, enterprises often consider how much publicity the website can bring to the enterprises and how many customers they attract. These problems are based on the good development of the website. Website development is also the main way for enterprises to get good publicity on the Internet in the Internet age. Therefore, successful website design is very necessary. So, what are the basic principles that need to be taken into account before the development of a web site?
First, highlight the characteristics, highlight the selling point of products.

Brand publicity and product sales are the most important functions of an enterprise website. When customers visit corporate websites, how to make customers trust their brand and generate interest in their products is the most important problem to achieve these functions. Especially for a new customer of a business, when he gets a new brand information from the Internet, the first impression of the website is very critical for whether he will choose the brand. Therefore, when the enterprise is developing the website, it should show how to highlight the characteristics of the enterprise and highlight the selling point of the product as an important principle.
Two, embody convenient, strengthen customer experience.
When a customer especially a new customer visits an enterprise website, each of his subtle feelings will affect his judgment of the enterprise brand. Whether the website's visual effects are pleasing to the eye, whether the webpage download speed is satisfactory, whether information navigation is convenient or not, and whether communication feedback is convenient or fast will constitute an important content of customer experience. Good customer experience will enable customers to trust the brand of a company, and the failure of customer experience will lead customers to doubt the brand strength and service level of the enterprise, or even to give up further business contacts with enterprises. So the customer experience is crucial to the potential customer transformation of the web site. Enterprise website is a window that directly faces the main body of the market. Enterprises scattered around the world rely largely on the user experience of the website to complete the recognition and recognition of the company, and become a loyal customer process.
The customer experience in the website design is an indicator that is difficult to quantify, and more often is the feeling of different audiences. The enterprise can generally plan the customer experience of the website from the following aspects:
1: availability and ease of use. The basic standards of the web site: speed, security, compatibility, and navigation.
2: the communication of the website. In order to customize the special user group, we should have the ability to interact and communicate.
3: the credibility of the website. The consistency with the traditional information and the consistency of the information in the station, the degree of trust and so on.
4: easy to spread. Sharing is the highest value conversion pattern in network marketing.
Three, focus on optimization, in line with the rules of the search engine.
Another important function of enterprise website is website promotion function, and search engine is the most important channel for netizens to get information. If enterprise website can't be effectively promoted by search engine, then the marketing quality of the enterprise website will be greatly reduced. The marketing enterprise website must be solved in the solution, the search engine problem, also can be understood as the search engine optimization work. In marketing enterprise website program, search engine optimization work is a basic and long-term work, from the planning stage of enterprise website and from the strategic planning stage of enterprise network marketing has already begun, and throughout the whole operation process of enterprise website.