2018年3月20日 星期二

A comprehensive introduction of color in website design

Website design, without light, there is no color, in fact, there is no dark and no color. I know it sounds strange at first, but no dark color will disappear. Do we need to know what we need to know when we choose color, saturation, and color values for web design? Maybe not! But color theory knowledge stored in your mind can make you a more efficient Webpage Designer, thus becoming a better visual communicator. Absolutely! As far as color is concerned, we all have a lot of views and feelings. But people often lack a clear understanding of what they do. Building a theoretical basis can make us more efficient as a designer. Art school is not a place where most art design students spend a lot of time in their life. Obviously, most of us have no chance to spend years studying color knowledge in design.
 Website design
There are many notices that you will not think of immediately when choosing the color of the site. There is a warning that it may be a maze that you can never escape. To make up for this, I suggest that when choosing colors, you can first focus on making users feel interested while making reasonable and effective choices to support your design. This seems to be a controllable goal for novice. I know it sounds a bit empty, but when talking about color, subjectivity is not something you can get rid of. Let's say that, it's a good start to learn to choose meaningful colors and to create interesting colors.
If your artistic creativity is developed properly, color can be a powerful weapon for your artistic creation. For web designers, color is usually about the influence of emotion and vision. If used properly, color can guide the audience to understand what is important, and if you don't overuse it, you can play an emphasis on the role. What I want to say is that it is very important to use color skillfully in a design project. Another problem is that you can create a particular mood, an emotional impact, through color, which will further affect the brand concept. The whole topic is actually macroscopical, and we will focus on the most important aspects and terms of color.
Hue
The color phase represents the set of colors at different positions on the color ring. Many times when we talk about color, these colors are actually the most basic pure colors that are in the range of visible light. Healthy human eyes can see 2 million 300 thousand colors; many types of red, blue, green, and so on.
The selection of pure color represents the starting point, such as the original or the most original version, for our work in the design of the site. In our design, it is best to put these choices in the back so as not to be amateur or childish. Have you noticed that children like to use some pure colors to represent their roles? I don't think it's a big surprise. Of course, if you pursue a specific aesthetic, you can also take advantage of this. But most of the time, boyish color scheme is not effective on webpage.
The Envoy Passport web site uses this cartoon style to play its advantage. You can see that these colors are very flat and uncomplicated. But they use this style to convey an impression or idea, which is difficult to describe without imitating the children's works of art.

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