The key points of Website design for mobile website optimization

Website design, with the rapid development of mobile Internet and the popularity of smart mobile phone, Wap mobile phone website up more gradually, mobile search optimization has become a new battlefield site SEO optimization, SEO optimization of the mobile terminal with the popularity of mobile intelligent terminal is particularly important, even the construction of many mobile phone enterprise website also seem very urgent. The initiative is to win business opportunities. What are the main points of the mobile web site optimization that need to be paid attention to? 1, mobile web site and PC web site for mobile adaptation
Today, we talk about the optimization of the mobile site, only the mobile site of the mobile phone in Baidu to do the optimization, first of all, the need for the PC side and the mobile phone end to do well. Baidu mobile engineers have said that Baidu mobile will take priority in sorting mobile terminals. Therefore, PC mobile website has more advantages than mobile terminals.

The enterprise needs to do a good job of mobile end matching, allowing users to jump to the mobile site independently when they visit the website at the mobile end. Now, the Baidu stationmaster platform has opened the mobile terminal and the PC side. Only need to operate according to the method provided by Baidu stationmaster.
2, the TDK attribute difference between the PC end and the mobile end
The content of the PC - side web site is far more than the content of the mobile site. Therefore, the mobile site needs to be accurate and concise. The SEO optimization of the mobile site needs to refer to the Baidu mobile search specification instead of copying the PC side.
The difference between the mobile end and the PC end TDK is mainly on the character. If more than 24 of the Title in the Baidu mobile search results page are truncated, it is suggested that it is best not to exceed 17 Chinese characters.
3. The link structure of the website
For mobile web sites, more emphasis is placed on the good link structure of the web site. Good link structure not only includes website navigation and user experience, but also lets customers conveniently view contents, and also makes spiders easier to crawl and crawl.
So on the link hierarchy, it is suggested that the link level do not exceed the 2 layer structure. Moreover, the web site link URL should use a short, static link, which helps the search engine to capture and judge web pages more effectively.
4, make more use of station platform tools to diagnose the website problem
At present, the domestic Baidu, 360, Sogou, and the Google abroad are free to provide station platform. When it comes to the website problem, the station platform will diagnose the site problem. Therefore, we need to make reasonable and full use of webmaster tools to make a website diagnosis, so as to ensure the good results of the website.
For example, mobile adaptation can directly submit the matching relationship and speed up the ability to identify and judge the search engine.
5, URL link 301 jump
Baidu has strictly explained that the PC end 301 does not apply to the mobile terminal, including these shielding spiders, such as robots. Therefore, we need to do a good job of URL link 301 jump and robots file blocking spider grabbing at the mobile end.
Baidu mobile search adaptation is not only the 031 jump of URL links, but also the adjustment and layout of its content structure, because there are differences between PC terminal content layout and mobile terminal content layout.