How can we improve the user experience of website design?

With the rapid development of the Internet era, website design can also be said to be a platform or a bridge business on the Internet and customer communication, many users are first through the web site to understand the business or product, so visitors first impression or feel is very important, this point can also be attributed to the user experience, good browsing experience to bring the positive influence to the company's brand image. How can the web site be built to better improve the user experience of the website?

1. Changes in the appearance of the website
How can we improve the user experience of web design?
1. beautiful and generous page design
To the Tmall, down to the small shop, all can not do without good looking page design. Just like a girl goes out, the beauty of dress is high, and the rate of looking back is high. When going out to wear a pajamas, the hair is in a mess, not only does it not go back to it, it may be sprayed. The site is the same, andbeautiful nature many repeat rate, even a one-time transaction.
2. tell the user what your website is doing
Don't let the user feel confused, and don't let the user feel helpless. Tell the user what your website is doing in the most prominent place of the site, and how to do what you should do if you want to do something. There is a guide like a shopping guide that lets the user know what he wants to do, rather than wait for the user to find out how to do it. There are some web sites in a mess that makes users completely unaware of what can be done, and such a website must be very low in conversion.
3. guided page navigation
Usually, there are at least three levels of website design: home page, column page and ultimate page, point to a page, let users know how to go back to a page, or play the ultimate page in the form of new windows, and then close to a previous page. And to help the user find out what he wants and perhaps the goods.
The integrity and relevance of 4. pages
We do not do large portals, even if a large 3C e-commerce website like the Jingdong, selling similar 3C goods is not sold. So when we discuss user experience, we should pay attention to the integrity and relevance of the website, that is to say, we should judge the theme of the website, the theme is related, or even the same, it is good for improving and concentrating the weight, and also giving users more similar products. In a word, web page design should be simple and simple.
Two. The changes in the function of the website
The speed of the 1. website must be fast
In fact, a good server can't spend much money. A small site is sure to buy a fast and secure space within 300 pieces of a small site. Don't give up the money. Some companies spend tens or millions of dollars to buy other people's database, that is, to get precise users, while your website has precise users to visit, but it is rejected by slow servers, which is a loss. According to the data of the famous Internet research organization, users usually spend 4-6 seconds in a page, and if the page turns faster than 6 seconds, many users will lose.
2. embodies professionalism
Up to Tencent, Sina and other large life portals, the websites that sell well from Taobao stores are very professional in terms of appearance and function, and professionalism will improve website transactions. In Baidu, many on the bidding website is a one-time sale, one-time make customers feel professional, refer to their website, we will find a professional website will have 400 phones, there will be a refund promise, will have experts confirmed that there will be QQ, which will enhance the user's trust degree, which if your website is no longer small, also want to let users find your site is very professional.
3. article content design
The content of a website is designed. Even a personal blog, a simple and entertaining website, users will discover the value of them and trade. If you write a large waste paper, had never noticed any solution, even if write again good, the user will only stay in this article, and not to read other articles, planning the contents of the article, the user tie, will reduce the rate of jump out, trading. The article of the website is related to the goods of the website, together with value, so as to attract the user.
4. web sites are constantly updated
Do not update once in half a year, the website that does not update will only die slowly. A live web site will have people to look around and do not fish for two days in three days. The server is to spend money to buy, not free to get, to do a website is also not simple, all the year to come to the site without any income, is not very bad.  Take care of your money and often update your website. A web site that does not update its content for a long time, Baidu will recognize it as a garbage site, so it's easy to be K.
5. make it convenient for users to search
Place the search function on the website so that the user can find the desired content. Large websites have their own search engines, and have a self - based algorithm to discuss how to set up algorithms to search for what the user wants. This is a great help to users, especially those who want to produce a transaction on your website.
6. let the user find you at any time
Leave your contact way, you can also make a floating window to let the user contact you actively. The QQ, mailbox, MSN should have, if the user wants to deal with the transaction but not you, it is not a loss of many users. So the mode of contact must be left, so that the user can be able to contact you at any time.