Website design English website needs to pay attention to a few big points

The website design is now the best way for the development of enterprises, to promote the role of the brand, now in the development of good Internet environment, network marketing is more conducive to the development of enterprises, with the development of foreign trade Baidu optimization bidding, many companies began to build a English website, if you want to open up new areas in the international the market, using the website the corporate brand to the world, also need to pay attention to the following issues.

1, website design of Europe and America, simple and in line with overseas customers, reading and usage habits. Note that the size of the font (Westerners love a smaller font), browser encoding (many overseas users not installed Chinese language support website should use UTF-8 encoding), details of the deal (language details, website design fine).
2, the English website design reference foreign well-known big company, make the atmosphere, sedate imposing manner. Foreign users rarely come to the mainland to study, a lot of information through the web site to understand the company, website construction of the atmosphere, can better show their company's strength and professional; company, should show their qualification and strength.
3. placed in overseas trade website server, to ensure that the overseas users'accessing speed, if the globalization of user groups, recommend the use of the host, but must find a very mature overseas server suppliers.
4, the use of overseas mail, or overseas forwarding function of high-end enterprise mailbox, to ensure that global forwarding is normal, the server for spam problem, IP address is often foreign shielding, lead to messages sent abroad, often be returned or not, it will ring the normal foreign trade business serious shadow.
5. foreign trade website construction process, should be the most basic optimization, such as keywords optimization, navigation optimization, tag optimization, keyword density planning must pay attention to these, it can be regarded as the basic configuration, the modern construction site.
6., not to opportunistic, do some dishonest marketing tools, such as sending spam, search engine cheating, the consequences are very serious.
7., learn more about the usage habits of target customer groups, such as in Europe, where many professional buyers use yellow pages more frequently than the number of networks. In some places, the use of B2B business platform more than search engines, and some places are on the contrary, there are exhibitions, etc., according to the habits of different regions to develop different network marketing programs.