How should web design engineers improve their core competencies?

How should an excellent website design engineer enhance the core competence? We always see, some engineers will complain about wages did not improve, some said in recent years their technology has gone unnoticed, even some, but his club replaced every two or three days, but still did not get the post adjustment, today we get together to discuss about what to do next?

I recently collected about Internet companies recruitment advertising, also observed some technology about Master in the company of some growth characteristics, combined with their own some previous work experience, have a preliminary consideration, although it can not find a shortcut, but is in the stage of understanding I think, this is a pathway of technological growth, within the team made a share, the hope can cause everybody's thinking:
As for the growth of web design engineers, there have been some recent thoughts about sharing and throwing two ideas first:
1, compaction shall be based on enterprise essence (market) demand, reflecting the technical personnel of the value or the core competitiveness of enterprises is ultimately (market) the nature of demand, this demand is essential with the fastest speed to provide comprehensive and reliable solution, rather than to see who technology play more cool or update the tide;
2, technical personnel of technology of the control degree, determines a technician "value" and "Discourse" in the current Internet technology in the army of thousands upon thousands of horses and soldiers: (1) a grasp of a lot of know some kind of technology "HowTo", the bottom belongs to Pyramid (2) to go further, in-depth understanding of the technology of "Why", relatively speaking, a little less, second belong to the Pyramid (3) to a technical understanding of the future, for both the technology of optimization and improvement, and even less, the third layer is Pyramid (4) of the fourth layer Pyramid is what kind of people? My definition is given to those who have in-depth understanding of the various techniques in providing integrated solutions, face a variety of technical know how to make a choice and collocation person, can be optimized and improved on collocation scheme has been formed, that is enterprises in the "xiangbobo" image as follows:
So, in order to improve their core competitiveness, improve value, first want to know what is where the power point in the growth path, for the above description, we think and look, is not such a reason?
The second is to talk about, as a web design engineer, to grasp the essential key technology; set out below these techniques, I went on the company for the development of each member recruitment requirements, Taobao P has observed some high knowledge recently, including some of his own experience before the development engineer, summed up the Internet development, general development work, often contact list came out, the essential technology to try to ensure that every technical mastery to two or three layer above the development of Pyramid, not in the first layer, it is not competitive, "understanding" and "familiar with" the two the concept of the gap is still quite large.