Foreign trade website design should be how to promote?

Foreign trade website design, is a traditional enterprise will business abroad to go a necessary step, of course, not to say that after the site is ready to sit back and relax. In fact, compared with the website construction, the latter promotion is a more important part. If the site has not been completed after the promotion, it is likely that your site will not be able to search for others, or the ranking is very backward, the effect is not satisfactory. Therefore, it is necessary to share with you the promotion of foreign trade website, hoping to help you.

Search bidding promotion
The search for promotion should be said to be a more effective way, according to the international authoritative institutions, overseas customers through specific keywords in the number of search engine sites for supply reached more than 80%, such as the use of Google, Directindustry, Yahoo and other famous search engine website or MSN timely communication. But foreign trade promotion, search, PPC, are generally calculated by click rate. Therefore, often malicious click behavior occurs, to foreign trade enterprises and people put advertising costs a lot of costs, but did not receive good results. Search engine marketing expert organization (SEMPO) released the "2005 search engine marketing survey" (State of Search Engine Marketing 2005), revealed that 42% of the search engine advertisers claim that they are victims of click fraud. The SEMPO survey also showed that 78% of search engine advertisers and 72% of advertising agencies said they were getting more or less compensation from search engine vendors for click fraud. Overall, search PPC promotion belongs to promotion information, ranking first, quick results, short time, but high cost. Prone to malicious click ads, waste advertising costs. Not used by small and medium sized foreign trade enterprises.
Mail promotion
Mail promotion can be said to be the most common way to promote foreign trade. Many foreign trade personnel through foreign trade to promote the letter, the use of various means to obtain e-mail address to develop customers. Email promotion should be a good way to develop in the opening place, because it directly transfers the promotion information to the target customer groups through email. However, as more and more known as "junk mail" development letter, the promotion effect has been greatly reduced. Sometimes send dozens of mail, not necessarily a customer initiative to inquiry. But this kind of method exists at the same time, takes long time, the effect is not obvious, and is easily resisted by customers.
SEO optimization and extension
Foreign trade SEO optimization promotion can be said to represent the future direction of foreign trade promotion, is the so-called SEO optimization promotion is adopted in accordance with the characteristics of the search engine, website optimization technology, to improve the foreign trade website ranking in the search engine website, in order to find overseas customers in the use of search site information, can see. Your promotion information. Because the foreign trade SEO optimization promotion is enhances the foreign trade website, in search engine rank natural rank, therefore has avoided the bid promotion malicious click behavior. And its promotion time is lasting, good SEO optimization technology can last 2~3 years. Save the cost of foreign trade promotion, the effect is also significant. But one drawback of SEO optimization is that it's a little longer in the first place. Once it's done, the effect is obvious.