The key points of visual design in Website Design

Website design in fact is not as complicated as I thought, as long as we hold in web design, user experience as the fundamental design points, it can be designed our web site.As the most direct factors also influence website user experience degrees is the website of visual design, for a web site, web page visual design directly affect the user experience degrees, in a nutshell, as a website designer, you need to take into account is that your website designed if anyone see later, and after finish see if interested in the design of your website, it is also evaluating a website design stand or fall of the direct judgment, therefore the visual design of web site design becomes indispensable.So what are the key points of good website visual design?

1. Problems existing in the visual design of enterprise websites.
Through the browse of a large number of enterprise websites, we find that many domestic enterprise websites have the following problems in the convenience of visual design.
1.The design theme is not distinct.
In website design, designers often few starting from the features of enterprise itself to consider website interface design or is easy to ignore the web page visual design positioning, and focused on and the performance of the transmission of web content or style.This has led to a number of corporate websites that are full of content but difficult to attract people's attention.
2.Color application is not harmonious.
Foreign websites are very particular about color, never use color, its overall color coordination and style consistency is often surprising.By contrast, most domestic enterprises' websites do not pay attention to the harmonious expression of color and lack of design in the design.If the page color quantity is too much, color miscellaneous, disorderly collocation is not harmonious, lack unified style or some webpage color is too drab, lack of anger.Generally speaking, many enterprise website interface color is casual, the lack of science does not take into account the emotional factor of color.
Not paying attention to detail, not humanizing.
Some of the "inconspicuous" parts of the web interface are likely to inconvenience visitors if they are poorly handled.As in the format design, content daily to conduct reasonable and effective visual layout, many designers will ignore important text of web page layout, sometimes in the navigation arrangement, the text size style, line spacing and so on easy to neglect, some of the website interface is difficult to play the role of guide browsing, etc.
One-sided pursuit of visual impact in your web page, the extensive use of images and other multimedia elements or Hu Lian there is no reason to join some elements, or using some redundant technology, would disrupt the visitor's reading the line of sight, affect your mood, and some images or other files may not display properly, also cannot achieve the desired effect, so enterprise web pages don't need too many images and animations.On the one hand, the excessive amount of webpage data will affect the download speed. On the other hand, it may reduce the interest of visitors and the enthusiasm of in-depth browsing, which will ultimately affect the expression of the theme of the webpage.
Ii. Main points of visual design of enterprise website.
The enterprise website design is a huge system project, the webpage is its basic element.It is an inevitable requirement for the visual design of modern enterprise website to design a web page with visual aesthetic and to make visual creativity.
1.Art fusion
Technology is technology, art is art.The two should be closely combined to support each other.Enterprise website, as it were, the visual design is novel and determine the net website when the stop time, on the basis of this website content to further attract netizens, therefore, enterprises should first realize website interface design and creativity is an important part of enterprise website construction, at the same time, the technology is the foundation of realization of web page visual effect.The designer should take the initiative to master the existing laws of network technology, and pay attention to the close combination of technology and art, so as to realize the artistic imagination and achieve the ideal visual effect.
2.Perfect layout
Web page visual design is very particular about layout and layout. Foreign designers believe that 95% of website interface design is typesetting.Excellent layout design through the space combination of words and graphics, expressing harmony and beauty, can optimize reading, accurately convey information, so that the website has affinity.We can plane constitute the aesthetic principles, such as balance and contrast, harmonic, rhythm and so on the principle of flexible application and site layout, make mixed page more aesthetic feeling, focused, more organized.
Color is one of the visual elements of artistic expression.When visitors browse the web, the first impression is the color of the page, which directly affects the readers' interest in reading.In web design, different colors should be combined and matched according to the principles of harmony, balance and emphasis.In the color design of corporate website, we can according to the enterprise CI (corporate identity system), VI (corporate visual identity system) for the selection of standard color apply, make enterprise integration is unified.For example, in the design of McDonald's, we can often see the standard red, yellow has been running through the whole design of the enterprise.
Generally speaking, we should first establish a kind of main tone, which is conducive to the performance of the theme and the atmosphere.Then make sure that the color matching color is similar to the main tone, which is conducive to the unification of the interface style.In the end, you can choose small area of contrasting colors to achieve "large area coordination/small area comparison".In this way, the website will appear more lively and vivid on the basis of unified coordination.The website interface color main tone is too much can appear flowery, only the same kind of color and do not have the contrast color, the website interface color appears drab.In a word, the application of color composition, color emotion and other knowledge flexible application in website interface design.
4.Design web pages using multimedia elements.
Media comprehensive visual designers should be a variety of media elements that can be used to design web pages, in order to satisfy the requirement and rich browsers on the network information, this also is the development direction of the future web page art design.Of course, we should try to avoid excessive use of images, animations, etc., to reduce excessive decoration.
5.Unity of visual design.
The ultimate goal of visual design is not only to pursue visual appeal, but also to better express the theme of the webpage. Therefore, unity of all aspects is very important.First of all, the visual design should be unified with the theme, and the visual design must serve the expression of the theme of the webpage.Secondly, the content and form should be unified, which is the unity of overall visual impression and content conception.The visual design should use the internal relation and expression form of each component in the content, and pay attention to the consistency of the overall design style to realize the coherence between the vision and the heart.