Analysis of the elements of website design and maintenance business affairs

Website design, since the emergence of e-commerce, has been changing people's way of life, through the network into every corner, from the concept and behavior of the impact of social development. In the information age, many industrial enterprises, educational institutions and government agencies are building their own websites. The use of e-commerce can help enterprises to effectively reduce costs, maintain timely and direct contact with customers, and enhance their competitiveness. With more and more enterprises building business websites, website design and maintenance is particularly important. What are the elements of business website design and maintenance?

First, we must have good website strategy and planning to decide the online business mode and target website.
Before building a station, it should be clear that the purpose of the site is to fully meet the needs of the target users, to provide them with the urgent needs of information and resources, so that they can quickly find a solution to their difficulties in the web site, so the first step of the site planning should be to build a popular web site. The structure must be reasonably conceived. The successful business website has the following features:
1. layout design and graphics are reasonable. Generally speaking, good business website layout should follow the principle of order, balance and decoration. Layout and graphics are related to the first impression of the home page. Pictures can make the website more attractive. For example, websites that sell products online need to use pictures to provide users with visually appealing content.
2. color setting is reasonable and the web page has a sense of hierarchy. The website of the business website should try to catch the attention rather than inundate the attention of the visitors. The e-business website should be the main product display, and the use of the color of the website can not be taken out of the world.
3. clear navigation. The design website must pay attention to: the navigation is reasonable, the design should be integrated into the whole website design, it is best to add the image of the enterprise into the navigation design, so as to further deepen the understanding of the image of the enterprise.
Two, functional aspects determine the success of business website design:
In the context of business website design and maintenance, enterprise websites can be divided into three stages according to their functions and characteristics: pre-sale, online sales and after sales. Any e - business activity is suitable for this category. The pre sale stage includes companies attracting users through advertising, PR, new products and services, and other activities. Customer buying activities appear on the stage of online sales. At this stage, users can deliver orders and pay fees through network facilities. The after-sale stage includes customer service, customer problem solving and other activities.
Three, the elements of the design and maintenance of the business website:
1. The update of the content of the website
First, the maintenance of commodity information. Commodity information is the main body of e-commerce website. With the change of external conditions, the information of commodities should be constantly updated to reflect the true state of commodities.
Second, maintain the news column. The major activities of the enterprise, the latest trends in the product, the trend of the development of the enterprise, and the customer service measures are presented to the customers in a timely and real way, so as to attract more customers to visit and deal with them.
Third, website maintenance personnel should always test all web page links of the website to ensure that the links are correct.
2, the collection of user information and the timely feedback, in the daily maintenance of the website, the user's various feedback information should be processed in a timely manner, and the user can get a satisfactory reply in the shortest time. To correctly handle user's suggestions and problems, we must ensure that user reporting problems can be solved.
3, business website construction and maintenance of the site access data analysis, through the analysis of the access data, we can find the advantages and disadvantages of the website, so as to make the corresponding modification, better achieve the goal of the website construction, and help to select a more suitable means of website promotion and promotion.
4, to maintain the security of the website, the e-commerce website is open to the outside world, which facilitates the enterprise to publish business information and the customers to choose the required goods, but at the same time it also poses a threat to the security of the website. In order to maintain the good image of the website, ensure the normal operation of the business system of the website and ensure the secret of business information, the administrator of the website should constantly look for the weak links and security loopholes in the network, and repair and improve it in time.