1. What is the market of related industries? What are the characteristics of the market? Can we conduct business on the Internet?
2. Analysis of the main competitors of the market, the online situation of competitors and their website planning and function.
3. The company's own condition analysis, company profile and market advantages can be used to improve the competitiveness of the website and the ability of designing websites (expense, technology, manpower, etc.).
Ii. Purpose and functional positioning of the design website (for enterprises to handle or negotiate with professional companies)
1. Why do you want to build a website to establish a corporate image, promote products, conduct e-commerce, or establish an industry website?Is it the basic need of the enterprise or the extension of market development?
2. Integrate the company's resources and determine the function of the website.According to the company's needs and plans, determine the function type of the website:
Corporate websites, application-oriented websites, commercial websites (industry websites), e-commerce websites;Enterprise website is divided into corporate image, product promotion, online marketing, customer service, e-commerce, etc.
3. Determine the purpose of the site according to the function of the website.
4. The construction of Intranet and the extensibility of the website.
Iii. Website technical solutions (consulting with professional companies)
The website designs the website technical solution according to the function of the website.
1. Use self-built server or rent virtual host.
2. Select operating system, Windows 2000/NT or Unix,Linux.Analyze input cost, function, development, stability and security.
3. Adopt the template self-service construction station, build station package or personalized development.
4. Website security measures, anti-black and anti-virus scheme (if the virtual host is adopted, the professional company will do the work).
5. Select what dynamic program and corresponding database.Such as ASP, JSP, PHP;Database SQL, ACCESS, ORACLE, etc.
Iv. Content and implementation mode of website (consulting with professional company)
1. Determine the structure navigation of the website according to the purpose of the website.
The general enterprise website should include: company profile, enterprise dynamics, product introduction, customer service, contact information, online message and other basic contents.More content such as: common problems, marketing network, recruitment, online BBS, English and so on.
2. Determine the integration function of the website according to the purpose and content of the website.
Such as FLASH boot page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the structure navigation of the website.
The company profile can include: President's speech, development process, corporate culture, core advantages, production base, technology research and development, partner, key customer, customer evaluation, etc.Customer service can include: service hotline, service purpose, service project, etc.
4. Determine how to implement the content of the website.
If the product center USES dynamic program database or static page;The marketing network is a list or a map display.
5. Web design.
1. The design of web design requires that the design of web art should be consistent with the overall image of the enterprise, and it should conform to the CI standard of the enterprise.Pay attention to the page color, the application of the picture and layout plan, maintain the overall consistency of the page.
2. In the adoption of new technologies, we should consider the distribution region, age class, network speed and reading habits of the main target groups.
3. Make a website revision plan, such as a large scale revision from six months to one year.
Vi. Expense budget.
1. Preliminary budget of enterprise construction site expenses.
Generally according to the enterprise website design planning scheme according to the size of the enterprise, the purpose of the station, the approval of the superior.
2. The professional construction station company provides detailed functional description and quotation, and the enterprise conducts cost performance research.
The price of the website varies from several thousand to several hundred thousand yuan.Excluding the template type self-build (usually think enterprise website regardless of size, must be exclusive, if the same had an enormous influence upon the enterprise image) and the factors of making exorbitant profits, the cost of the website construction is proportional to the general and functional requirements.
Vii. Website maintenance.
1. Maintained the server and related software and hardware, evaluated the possible problems, and formulated the response time.
2. Database maintenance, effective use of data is an important part of website maintenance, so the maintenance of database should be taken seriously.
3. Update and adjust content.
4. Set up relevant website maintenance rules, and institutionalize and standardize website maintenance.
5. Description: the maintenance of dynamic information is usually arranged by the enterprise to manage online updates;Static information (i.e., no dynamic program database support) can be maintained by a professional company.
8. Website testing.
The site should be carefully tested before it is released to ensure normal browsing and use.Main test contents:
1. Whether there are errors in words or pictures.
2. Program and database test.
3. Whether the link is wrong.
4. Server stability and security.
5. Webpage compatibility test, such as browser and monitor.
Ix. Website publishing and promotion.
1. Public relations and advertising activities after website testing.
2. Registration of search engines, etc.
沒有留言:
張貼留言