Website design, if the enterprise website is done well, the enterprise can change a lot in just a few years. Three years ago, the mobile terminal accounted for 10% of all Internet traffic. Today, it jumped to 38%, and Google has launched a change in ranking, giving priority to mobile web site optimization results pages. The buyer has changed. Today's website visitors expect a different user experience. Now more and more websites pay too much attention to the appearance of the website, and the marketing strategy of the website is rarely used in the design. The purpose of an enterprise website is to make the website a revenue channel, not just a beautiful home page. How to make a website reversion on the premise of increasing revenue?
1. Do your research
To improve your website investment time and resources, find out what you want to change, ask yourself why you want to do this. The careful redesign is because "I just wanted to make it look more modern" or "I just wanted to change."
A website not only looks good, but also works better. Before doing anything, open your analysis and record your initial location (also known as baseline) access, search ranking, conversion rate and other key website indicators. Create a goal and a strategy, and think about how to make a website reversion according to the site's indicators.
A clear growth goal will give you an objective standard to measure the effectiveness of the redesign and to advance the future.
2, obtain the personal good feeling of the user
74% of online consumers are frustrated with the content of the web site and what has nothing to do with their interests. Visitors look for things that are related to them. If a web site is restructured on the premise of user experience, the site will have a 19% increase in sales. In order to attract and maintain their attention, you can display related products, such as pants or a bag, matching shirts and so on.
3. The reaction speed of the website is fast
As mentioned above, buyers are increasingly using smartphones and tablet computers to find information online, while companies that do not optimize their websites are losing money.
According to a research conducted by Google, 79% of users don't like what they find on mobile website. They will go to another website to find the information they need. It's like if you walk into a store, a chaotic, unorganized and helpful salesperson, you may leave at once and go elsewhere. It's easy to browse.
Use the response design to create a web site to adapt to various screen sizes, and to ensure that the behavior pattern of the mobile user is entered into your redesign strategy.
Those are the principles to be followed in website revision. If you want to make your website more effective and bring more income, these suggestions will be a good action plan.
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