2017年12月19日 星期二

Why is the content experience most important in website design?

Website design, often the content team and the design team work in a small space. Content experience is the core of a web site, and a good web site must have a high visibility and a good user experience.
Website design
What is the content experience?
Content experience refers to the content of the whole website and the "environment" of its life. Content experience includes not only assets (articles, resources, videos, photography, social media and distribution channels), but also navigation, language prompts users to take actions, and everything displayed on a page can be called content experience.
Successful content experience, all house builders must be on-site: content providers, user experience and user interface designers, developers, marketers, SEO experts and leading teams. "Content" is an omnibus term, which often means that different things are assigned to different teams.
Different content experiences can achieve different desired results. Words have different meanings, which can encourage or lead to different behavior or results. For example, "contact us", "contact" and "let us talk!" each sentence has its own meaning.
Is it the content of SEO optimization? Is the page named right? Key words research and analysis? Page response? Image ALT tag accessibility? Original content? Do you have a failure link? All these things will affect the index of your web site in the search engine. If you don't tell them how to get there, it's hard for users to find your "house".
It is easy to confuse the lack of consistency in design. Your content is the key to building trust with the user, usually the first step in the transformation. This is part of a huge overall content planning. Does the content affect the buyer's experience? The user arrives at different stages of the purchase process. The experience of the whole content can help them and make them satisfied no matter where they travel.
You may think that your message is, "in the United States our products are the best toothpaste brands. Four, five dentists agree! "But if the content is displayed in a non professional page, if you select the image from the Google download, instead of the original or legitimate purchase, if the text of the spelling mistakes or sounds very low, if the user cannot find the dentist who is actually or why this toothpaste is the best. You can convey to the user a very trustworthy information.
You tell your user that you don't pay attention to the details. You convey to them the wrong message that they are not worth the time to make a good impression. You tell them that you want to sell toothpaste more important than their desire to improve or maintain oral health.
A good content experience can turn users into fanatical fans. However, it can also have the opposite effect. Your product, it can affect the content of the opinion, the value of your company is even more. On the whole, this can improve your brand's trust. There are great content, excavated sites, even if there are a few spelling mistakes that do not prevent it from being accepted. To some extent, the user is willing to forgive these little mistakes.

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