The shorter the better, the better the 1.URL
This is mainly to facilitate the memory of the user, especially the domain name, must be streamlined, with connotation. For a search engine, URL will not affect the collection as long as it does not exceed 1000 letters. And a survey experiment found that the short URL click rate is about 2.5 times higher than the long address. Moreover, short URL is also beneficial to replication and propagation.
2. avoid too many parameters
As far as possible, try to use static URL as much as possible. If it is technically impossible to implement, then use dynamic URL to minimize the parameters. Too many parameters, the user is not looking good, and the search engine will also have a certain impact.
The 3. directory is as low as possible
The level of directory here refers to the physical directory structure. Of course, there is a great relationship between the physical directory hierarchy and the web site classification structure. There are many categories of catalogues and the number of catalogues must be increased. In static URL, try to use fewer directory levels, because Baidu is more likely to include pages with fewer directory levels. Of course, you can't put all pages in the root directory. In that case, it will appear the directory of the website is very untidy, so that search engine can not find which column is under what column, and it is not convenient to manage.
The 4. file and the name of the directory are descriptive.
For website classification URL, directory should have a certain description, that is, when users see your URL link, you will probably know what it will be.
5.URL contains key words
If the keyword appears in the URL, it can also improve a certain page relevance. In the ranking, there is a certain advantage. The more key words are, the better the better, so the keyword effect in the domain name is the best. But in the Chinese Web site, there is no Chinese character in URL, so we can use the keyword Pinyin, and it has some effect.
6. letters are all lowercase
1) all lowercase is convenient for manual input, and it will not be wrong because of the size and case
2) some servers are case sensitive, such as the Linux server
3) robots.txt is also a case sensitive, one letter problem, which may cause a real directory not to be included.
Use of 7. conjunctions
In directory or file name, it is generally recommended to use short horizontal line (-) separation, do not use underscore or other symbols and letters, because search engine URL short lines as spaces, and underlines are ignored.
Does the 8. category use the form of the catalog or the use of the document form?
Most of the CMS systems can be classified as the directory or file page setup form form, take the dedecms, the default file form index.html, then this directory has a list of pages and articles, which will lead to the list of the first page and the default index.html content of the same, that is to say the same page will have two different URL, this is not conducive to the collection. The stationmaster can choose one of them.
9.URL URL normalization
URL normalization refers to the process by which search engines select the most appropriate URL as a truly (normalized) URL.
Examples of common nonstandard URLs:
With WWW and no www domain names, and whether or not a page with a index.html file name at the end, it causes the same page, and there are four different site addresses.
Two. What are the reasons for the irregularities of the URLs
The 1.CMS system causes different URL links in the same article.
2.URL statically sets the error, and there are more than one static URL in the same article.
After 3.URL static, static and dynamic URL coexist, all have links, and can also be accessed.
4. encrypted sites, http:// and https://.
There is a port number in 5.URl.
6. trace code.
The 7. shows the content of the home page
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