What are the content of the company's website design?

The customer needs of the enterprise website design itself, is a platform to show the image and product of the enterprise, so you can not use it as a portal, and it is not necessary to make a comprehensive information website. Each enterprise has its own specific products and services, and the content of the website naturally surrounds the core business of the company. Now, what are the general website design contents of a company?

First, enterprise introduction:
The user search enterprise name into the enterprise website, want to know this enterprise, it is sure to understand from the enterprise profile, the better the enterprise profile is, so it is very helpful to improve the corporate image. You can give corporate honorary certificates, brand introduction, public welfare events and so on.
Two, brand image:
The image of the website is represented by the image of the website in the content of the website design of the company. The main way for people to know an enterprise on the Internet is to visit the website of the company. The specialty of the construction of the website directly affects the brand image of the enterprise, and has a direct impact on the other functions of the website.
Three, product and service display:
The main purpose of customer visit is to understand the products and services of the company. The main value of the enterprise website is to display the text, picture and even multimedia information to the user flexibly, even if a simple web site is at least a product that can be updated at any time. Publicity materials, and this kind of publicity material are obtained by users voluntarily, and have a high degree of concern for information content.
Four. Information release:
The website is an information carrier. Within the scope of the law, it can publish all the enterprise news, product information, promotion information and so on, which are beneficial to the corporate image, customer service and promotion.
Five. Customer service:
The website can provide customers with various online services and help information, such as answers to common questions, email consulting, online forms, real-time answers to customer consultation through real-time information, and so on.
Six. Customer relationship:
To attract customer participation through the network community and prize competition in the design of the company's website, it can not only serve the purpose of the product publicity, but also help to improve the customer relationship, especially the product with complex or fast change in the function of the product.
Seven. Online survey:
The content of marketing work is indispensable in market research. The enterprise website provides a convenient and cheap way for online survey. Through online questionnaire on the website or through e-mail forum and real-time information, it can obtain valuable feedback from users.
Eight. Resource cooperation:
Resource cooperation is a unique network marketing means in the content of the website design of the company. In order to obtain better online promotion effect, it is necessary to establish the cooperation relationship with the suppliers, dealers, customer websites, other content, function complementing or related enterprises to realize the purpose of sharing resources to benefit sharing.
Nine. Online sales:
One of the purposes of building and developing network marketing is to increase sales. A website with a good function can complete the electronic business functions such as order confirmation, online payment and so on. That is, the enterprise website itself is a marketing channel.
Ten, online and timely communication:
This is also the way of enterprise contact, which is usually added to the website even if the communication function will bring a lot of benefits to the enterprise, especially in the conversion rate, it can make the enterprise turn over, and do online communication is to be added to every web site.