An analysis of the purpose of website design

Now there's such a lot of misunderstanding that enterprise website design is not essential, is just one step in excess in network marketing. In fact, the enterprise website construction is an essential step to achieve effective marketing, the reason for this is because the design of the site itself is significant. So, what is the purpose of site design? Here is a detailed analysis.

1, establish a corporate image
The website designed for any enterprise, the enterprise image is very important, it often determines the customer to purchase the product confidence. At the height of the application of Internet technology today, most customers are to understand the company's products, image and strength through the enterprise website. Therefore the establishment of an international standard of website, can greatly enhance the overall image.
2, active and interactive
The enterprise website faces is no longer "passive" readers, but the purpose of the "active" customer. Buyers and potential customers through the network to find the active enterprise website, request the services they need. A design of excellent enterprise website, will be able to meet the needs of users, and even achieve two-way communication, the traditional media do not.
3, unlimited extension
Its capacity is not limited, product information, pictures, and any other information you want to provide to the customer can be input; its time is unrestricted, 24 hours a day, seven days a week, 365 days a year and a continuous service, like an unvacant Almighty salesman. Its location is unrestricted, and most of the countries in the world are now developing INTERNET as one of the primary policy goals, and the Internet will be as simple as opening a home TV set.
4, low cost
This is the purpose of corporate website design in the pursuit of the goal. The minimum requirements of enterprise website design does not need to spend large amounts of money to invest, there is hardly any risk. Not only that, through the enterprise website will share part of the labor, save the market development and business sales and customer service costs, shorten the distance of the sales system.
5, multi function
Web site design in the modern and future information society will become an indispensable symbol of enterprise identification, to enhance the additional value of the enterprise, in addition to providing an efficient information channel to the customer, it can also generate important functions for the recruitment of talents. It can be a real-time information Kanban can also be a shopping center. Full range of multi-functional, depending on their overall creativity.
6, to enhance sales force
Sales force refers to the embodiment of the comprehensive advantages of the product in the sales. The modern marketing theory holds that sales are communication, and the success or failure of sales is determined by whether the advantages of the product can be fully spread out, and how much effective information can be obtained from the target customers.
As the Internet is a "one to one" characteristics, target customers to choose the useful information on their own. This itself has decided that the customer has an interest in the information, so that the dissemination of information is no longer an enterprise subjectively imposed on the customer, but the choice of the active absorption by the customer. At the same time, the product information through the advanced design of the website, not only a large number of newspaper information, but also the combination of television sound, light, electricity and other comprehensive stimulation advantages to attract customers firmly. The effectiveness of the product information dissemination will be greatly improved, which also increased the sales force.
7, increase the added value
We all know that when customers buy products, buy not only is visible in the invisible customer service service. The added value of customer service service is the product, the added value of the product is high, in the market more competitive, more welcomed by customers. Therefore, value-added products improve enterprises to win the market will do everything possible to. At the present stage, the traditional after-sale service can not meet the needs of customers; it is imperative to provide convenient, efficient and immediate 24 hour online service for customers.  Through the enterprise website, customers around the world at any time to download the information they need, get online troubleshooting, to submit their own problems.
8, the company has the network communication ability
In Chinese, people often have a misunderstanding of the Internet, electronic mail, Internet is thought. We have seen many companies, will e-mail address as a web site, and printed on the name card. In fact, the Internet e-mail is a common one, simple function. The rich connotation of the Internet really lies in its content, almost Everything is contained therein. For an enterprise, which has the ability of network communication is the symbol of our will have their own independent web site, rather than e-mail.
9, introduced the company and the company products
A basic function of company website design to the web site, is that a comprehensive and detailed introduction of the company and the company products. In fact, the company can put anything that people want to be known to the web site, such as company profile, company building, production facilities, research institutions, product appearance, function and use methods, all can be displayed on the Internet.