What is the key content of English website construction?

Website design.With the continuous development of website construction, the development of enterprises has also made great progress. Now, enterprises not only have Chinese website construction, but also have English websites. Therefore, some companies want their companies to have a more brilliant development, to build a English website, so English website needs to pay attention to what the problem? Here is the English website construction matters needing attention, what is the key content English website construction.

First, the English website construction notes, first of all, the style of the site. Chinese Web site structure is very complex, very colorful, and the general structure of foreign websites are very simple, the color is very simple. Here, the structure and color of the foreign language website mainly reflect a kind of concise and atmosphere, which is the place that Chinese websites don't have and need to study. Build a web site based on the style of your website.
Next, the font of the web site.
This requires our attention, most of the foreign trade website fonts are in accordance with the Chinese way of thinking, "Song typeface" in the walk, but according to research, foreign language web site font is not the Song typeface, but "Rome" font. You can see some websites in English use the Song typeface, how to see how uncomfortable?. So, be sure to pay attention to the font of the website.
Then, the picture processing of the website.
Domestic web site, a lot of picture processing in general, get the website feel very flower, and foreign websites we can see, generally very weak, very concise feeling. In order to be a foreigner's business, it is good to cater to foreigners' habits.
Finally, translation
Since it is an English website, it is necessary to do a good job of translating it. But some companies just find an English learning student to translate, and some use a software translation, and some take a dictionary translation. In fact, this is very unprofessional, and the impression on the customer is very bad. Therefore, translation must be done well in this respect.
Two, the role of English website construction
Role of English website construction 1. brand image.
The image of the website represents the online brand image of enterprises, people is to visit the company's website for the main way of a business on the Internet, the website construction of professional or not directly affect the enterprise network brand image, also have a direct impact on the function of other sites.
Role of English website construction 2. product / service display.
The main purpose of the site is to visit customers for the company's products and services and in-depth understanding of the main value of enterprise web site is flexible to show users of the product description text, pictures and even the multimedia information, even a simple function of the web site at least equivalent to the update of the products and promotional materials. The publicity materials are active users to obtain a higher degree of concern, the content of information.
Role of English website construction 3. information release.
The website is a carrier of information. Within the scope of legal permission, all news, product information, promotion information, etc., which are beneficial to the company's image, customer service and sales promotion, can be published.