The direction of foreign trade web design, commercial or art

Enterprises in the foreign trade web design will face a dilemma, in the commercial and artistic between the site, I do not know which should be chosen. The following analysis of foreign trade website construction should be how to choose their own style.

We all know that too utilitarian web sites tend to make every browser uncomfortable. Just like the street cosmetics direct sales personnel, each see a passerby came abruptly to sell their products, so that every passer-by was adapted, often less than three words words words off the end, backfire, would give people leave a bad impression, every time I see this situation, will deliberately shun.
In the process of foreign trade website we often encounter such a thing: some of this view still more pleasing design draft, after the client views after modification, eventually become web interface which is not fit to be seen, many designers of the most helpless. Then, how should we combine commercialization and art effectively in the design process?.
Why should this website design, designers should explain its meaning and use of such design; the customer put forward their own views, should also explain its reason is mainly to modify what? The views of both sides for effective integration, to extract the essence of this website, this is the pursuit of art at the same time without losing the commercial expression.
Similarly, if a website design is too fancy, often make people feel very exaggerated, but not a little flashy without substance, substantive things, like the popular stage show, let a person feel these people are not really. In fact, a good website design draft should be effective combination of opinions. Designers and clients should listen to each other's opinions.