How to determine the direction of your website design?

Want to carry on enterprise web design, must make clear the purpose of oneself website construction. Otherwise the final result of website construction is like a grotesque, here is to teach you how to determine the style and contents of positioning their website construction. One, Witkey network provides professional enterprise website construction services.

First of all, to understand why an enterprise to carry out enterprise website construction? At present, there are several objective: to establish a corporate image in the network; the promotion of enterprise products and services through the Internet; for a variety of customer service and support; the development of electronic commerce, so as to expand the enterprise market. Concrete is a functional, or display? Accurate positioning style, function type, site may not be suitable for the big picture in graphic design, more powerful function in data, such as search, member registration, the general large-scale enterprise network, shopping network, large portal, dating network are function if the display type, this type of site may be most of the pursuit of visual beauty, the functional requirements is not high. Well, there's a strong sense of vision on the designer. Such sites are generally used in beauty industry, women's goods, clothing and so on.
Secondly, determine the market of the site, that is, for whom". For different purposes of the station, there will be different market considerations. For example, the main is to establish the corporate image of the site, the visitors will consider less, to promote their products and services and contact customers for the purpose of the site, there is more hope of existing users and potential users. At this point, we are considering the needs of these target visitors, only targeted to provide information about the content of the site, in order to better attract visitors. If visitors are concerned about after-sales service over product prices, the site should be more exaggerated content of after-sales service.
Finally, at the same time, we need to attract users into the station, which will have a unique eye catching advantage compared to competitors. At this time, should be analyzed on site for competition as compared carefully, to see if they provide what kind of content, to access the object and what we have is not equal. Through such analysis, can more clearly their strengths and weaknesses, so as to avoid weaknesses. In fact, the analysis of the site to competitors should run through the whole process of construction of the enterprise site, through comprehensive analysis and learn from their strengths and avoid their weaknesses.