In website design, designers usually conduct psychological research on the behavior of web browsing, which is applied to psychology. Web designers through the analysis of some professional big data, design ", truly fit the user browsing the web site and co management, to enhance the user often browse the web, strengthen the website marketing conversion rate. Next, tell you how to use web design to strengthen the conversion rate of website marketing.
The user browsing habits for the general eye dynamic tracking, some web plate, the character will directly affect the user's browsing, of course website marketing more important point or point of interest to the user through the professional design highlights out. Generally speaking, the following methods can be adopted:
1, strengthen the user interest, for the general user sites take saccades, according to their own interest and attention points of reading, so in web design, reasonable layout design based on user browsing characteristics related words, words, words such as business brand, to highlight the color and shape of the strong, strengthen user interest.
2, translate the user language, the simple point that is to let the web text become more fit the user, the user is the most want to see, can understand a copy, can be enhanced through some ways of design, or unnecessary copy weakening, but giving retention, let the user at a glance.
3, to simplify the general web page not too responsible, in addition to the website construction and design requirements, the general will standardize the website design, the overall design highlights the personalized while preserving the overall framework of consistency, and elegant website is the user really want to see.
4, enhance the function and concise, complete website function gradually improved, but these functions in the design process should follow the simple function, is the purpose of simplification allows users to fully grasp the function in a short period of time, in order to better use of it, this is also the essence of interaction design.
Finally, the web design, must take the user browsing habits of the combination of product and brand characteristics to design, it introduces the user psychology elements, which can make interactive design website to attract more customers, to improve the conversion rate of website clues. The above is how to use web design, strengthen website marketing conversion rate of introduction.
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