Style positioning of enterprise website design

The style orientation of enterprise website design is determined when you haven't really designed enterprise website. But how should the website design of the enterprise determine the style localization of own website?

The comprehensive type is more common, is the top two together, because for the same kind of products, different people may have different decisions based on the characteristics of the product itself, sometimes can decide whether you are rational or emotional. Therefore, in the website of the atmosphere is to pay attention to distinguish: if a hand cannot fully explain the characteristics of the product or service, will combine the two, respectively, the rational and emotional appeals in different parts, so as to appeal to different types of customers, both with large amount of outstanding enterprise technical advantage. To create an emotional atmosphere, emphasis on products or services to bring value, through the combination of the two companies together to create a unique atmosphere.
Emphasis on emotional appeal of the site, in order to set up corporate image based, service oriented. The service here has two meanings: one is the service provided by the enterprise itself, such as service industry; the two is the pre - and after-sales service of the enterprise. Through service to enhance the enterprise status in the minds of customers, so as to promote the marketing of this type is to focus on the style of the website design and creative, with emotional appeal, deliberately rendering or create a unique business atmosphere, to reflect a website or product and service value, must not be straightforward, not just the traditional service to the net, I think most of the website is like this, we provide what services, welcome to contact us, and so on, just imagine, the Internet is a virtual environment, you do not have to give the viewer to create a credible atmosphere, people believe that what your service?
How do the enterprise website construction, we must first clear the position? Positioning marketing website appeal style, generally speaking, websites have rational appeal and emotional appeal and appeal in three kinds of style, any marketing websites are faced with a choice: you should will "appeal" and communication strategy based on a which is supported by the evidence that allow all doubt on the claim, or should establish a "feel good" by the customer emotional demands?
Generally speaking, the rational appeals emphasize the theory and the logic, take the fact as the foundation, take the introductory text as the main part; the perceptual appeal emphasizes the intuition, takes the value as the foundation, takes the image to mold primarily. Emphasize the rational appeals of the website is based on the fact, the product or technology as the core, through the product or technology, highlighting the characteristics of enterprise marketing activities, focus on product or technology visual impact and appeal. This type of website often on the product or technology at ink, to establish rational demands of its marketing position, and strive to create a leading technology atmosphere in the minds of customers, resulting in the enterprise trust. Obviously, this kind of site in the design of the relative demand is not high, but must be in technology, product promotion, display and application and to the actual effect of the specific energy rendering, and must be consistent in style, the best of CI and enterprise image, to maintain a continuous image of the corporate image in the consumer online under the net, so as to set up the consolidation of the position.
In reality, the credibility of an enterprise is as good as the internet. You may not find out their real strength of the place, it does not matter, we can through the website construction, turned to look at his own company, enterprise, for the enterprise to create a new image, and in the lower strength after operation to strengthen the construction, to become an independent school in the industry, and strive to create a new the image in the minds of consumers, and a sense of trust. Consider carefully: hundreds of thousands of same industry websites on the Internet. Why do customers buy or use your products or services without choosing competitors' products or services? The market economy is competitive. You have to create reasons for people to choose your brand rather than someone else's brand.
Therefore, on the one hand, to strengthen and create special atmosphere, in the emotional appeal of efforts to eliminate the enterprise and the customer in time and space distance, build customer loyalty, increase customer value, through development, to establish and maintain and strengthen customer relationships to make their own benefit maximization; on the other hand, to design your web site the unique design, to create a unique corporate culture, culture of Internet companies, perhaps with the traditional marketing style does not match, it does not matter, do not rely on traditional marketing too!
In general, the perceptual site mainly for the production of many types of businesses, and emotional appeals based website for more service type of enterprise, of course, this classification is not absolute, sometimes as a production enterprise, the site may be of service, also be comprehensive, there may be a website to choose different types of sites in different periods, in pursuit of the style is not the same. But no matter what type, or that sentence, all for marketing services, so that the construction of enterprise website can play its true value.