Company website design Key points of planning

The company website design, now, the development of the network has presented the commercialization, the general public, the globalization trend.At present, almost all the companies in the world are using websites to convey business information and conduct business activities.From the promotion of enterprises, advertising, recruitment of employees, transmission of business documents and even market expansion, online sales, everything.Now website, competition has become the strategic means that the success of the enterprise to build more competitive sites, before the company's web site design planning all need to grasp the main points?

I. analysis of the company's website design, planning and positioning
Website analysis: to conduct an anatomical analysis of the website itself, in order to find out the basic problems of the website;
E-commerce positioning: to conduct e-commerce positioning on the enterprise website, clear the location of the website;
Analysis of e-commerce model: analyzing e-commerce model of website, studying e-commerce model matching with website;
Industry competition analysis: the situation of industry competition, comprehensive analysis of industry websites;
Analysis of website development plan: feedback analysis of short term planning and long term development strategy of e-commerce website.
Ii. Company website design and planning website diagnosis
Diagnosis of website structure: whether the structure of website construction is reasonable, efficient, convenient and consistent with users' visiting habits;
Website page diagnosis: whether the page code is concise, whether the page is clear, whether the page capacity is appropriate, whether the page color is appropriate;
File and file name diagnosis: file format, file name, etc.
Access system analysis: statistical system installation, approach analysis, regional analysis, visitor analysis, keyword analysis, etc.
Diagnosis of promotion strategy: whether the website promotion strategy is effective, backward, compound promotion strategy is adopted, etc.
3. Analysis of the company's website design, planning and marketing
Keyword analysis: whether the keywords are appropriate, whether the keyword density is reasonable, etc.
Search engine login analysis: which login method is adopted and whether the login information is valid;
Link correlation analysis: whether the link has high popularity and belongs to the link with high correlation;
Target market analysis: analyze target market, study the relationship between target market and marketing;
Product analysis: analyzing product features, selling points, etc.
Marketing page analysis: the location of the marketing page, the content of the marketing page, the first feeling of the marketing page, etc.
Marketing channel analysis: how to use the marketing channels, how to develop new marketing channels;
Follow-up product and service analysis: follow-up product development, service feedback analysis;
Price analysis: price, rationality, etc.
4. Comprehensive optimization of company website design and planning
Optimization of website architecture: structure optimization, e-commerce operation environment optimization, etc.
Website page optimization: page layout, page design optimization;
Navigation design: navigation convenience, navigation text optimization, etc.
Link collation: handle internal and external links of the website;
Label optimization design: optimize related label design.
Fifth, the company website construction planning integration promotion
Website traffic promotion strategy: the key is the traffic problem, this process will use a lot of network marketing methods;
External link promotion: the use of friendship link strategy;
Viral marketing strategy: the specific strategy needs to be applied flexibly;
Other promotion: pay attention to network changes and develop new means of promotion.