The basic skills of website design and development

Website design is now applied more and more widely, and all walks of life around us have related websites. Website design has also become a more popular industry. So, how can the website design and develop a good impression on the visitors, get good site traffic, and promote the sales of the company and the enterprise? What are the basic skills that need to be mastered?

1, words will be more attractive to users than pictures
For many enterprises, they often feel that the pictures developed by the website can attract enough users, but after investigation, the real attraction to the user is the text in the website. There are many users who come to the website by jumping to the website to browse the text inside, instead of being attracted by the pictures. The real soul on behalf of the website is text instead of pictures.
2, to respect the user's browsing
Any user has a certain habit when browsing the web. Most of the users are used to browse from the left to right, from the upper to the bottom. Therefore, the user's browsing habits should be given priority to when building the website, and the user's browsing habits should be respected.
When users browse the web, they are aware of the upper left corner after entering the web page. Even if the web pages are started from the upper left, some important information can be set to the upper left corner when designing the web site so that the users' eyeballs can be caught firmly in order to attract users. Continue to browse the website.
4. The advertisements on the website are not available.
Many web site design developers like to do the most part of the website advertising, in fact, it can not be done, the user after entering the website, although the first look at the top, but not a few users will really look at it, only a conscious glance, will give up.
5. The font should be consistent in the design of the web site
In the process of website design, we should pay attention to the design of all fonts inside the website to be consistent. If there are many types of fonts appearing in the web site, users can form visual fatigue and make users feel dislike. So in order to ensure the overall effect of the website, all the characters in the website should be consistent.
6, numerals are more likely to attract users' attention
Through the investigation, it is found that the user will pay more attention to the residence time when the number of words are encountered when the user touches the web page. This is because the user is more willing to believe in the number of words in the process of browsing, and some numerals can be properly used in the process of building the website.
7, the size of the font is also set to be reasonable
In the process of web design and development, the size of the font can also affect the user's browsing effect. Some good articles can use a slightly larger font to attract users, while small fonts are easy to attract the focus of the content of reading.
8. Most users just browse a part of it
For users, after entering the website, they will only browse a small part of the website content without browsing the website.
9, users are just looking at the content of interest.
For users, there are too many similarities in the design and development of the website, so for some original websites, if there is something that can arouse their interest, it is just a look for the users.
10. Short paragraphs are more attractive to users
For users, some short paragraphs are easier to attract their eyes, and the content is shown in the shortest possible way, allowing users to browse through the shortest time, and also be able to browse a few pages of the web, which is very consistent with the current users.

機房建置,如何減少網絡和數據延遲

機房建置，數據是企業的命脈。因此,緩慢的數據傳輸速率使得分析,備份,以及恢復數據變得更加困難。包括蘋果,Facebook,微軟和亞馬遜在內的許多公司都將數據作爲其核心業務的一部分,他們同樣須每天應對數據延遲的挑戰:緩慢的數據傳輸速率可能降低其提供新數字產品和服務的能力,從而損害其盈利能力,客戶關係和任何運營效率。數據延遲是一個企業需要解決的嚴重的業務問題。相比之下,網絡延遲是一個技術問題,但它們都彼此相關。

處理延遲問題
很少有企業可以有效地減少網絡延遲。減少災難的唯一方法是將數據中心或災難恢復站點彼此靠近。這通常是傳統的方法,但從災難恢復的角度來看,它可能是毀滅性的,因爲每個數據中心可能最終處於同一個中斷環節。在理想情況下,數據中心和災難恢復站點應放置在比傳統慣例更遠的地點,以確保企業的數據免受人爲或自然災害的影響。
然而,企業不得不在不斷增加的網絡速度下將數據移動得越來越遠。目前,數據中心內的數據中心延遲非常小,因此延遲對於數據遷移到數據中心外面的雲計算或互聯網的傳輸速率具有很大的影響。
許多組織對此反應是嘗試通過實施傳統的廣域網優化工具來解決延遲問題,這對延遲和數據加速幾乎沒有影響。另一種策略是嘗試通過使用高容量管道增加組織的帶寬來減少延遲,但這樣做,不一定會加速數據或將延遲和數據包丟失降低到所需的水平。相反,只有當數據在遠距離傳輸移動時,才能減輕延遲對通過廣域網加速數據的影響。
更改趨勢
如今,每個人都已經從低速連接轉向高速連接,其中幾乎所有的數據都被壓縮,但現在大管道的成本已經下降。在過去,數據的生成速度可能比管道管理數據流更快,但是人們現在可以加速大數據量,而無需本地緩存。這就是爲什麼許多企業正在從廣域網優化轉移到廣域網加速。
另外,人們還應該注意的是,10年前的數據情景已經逆轉。現在只有20%的數據在內部生成和消費,因爲其現中80%在是來自於外部來源。如今的災難通常導致更廣泛的影響,組織不得不應對不斷增長的數據集,這是由於大數據量的增長。另一個最近的趨勢是在視頻會議,營銷和廣告等應用中更多地使用視頻。
企業還享有更高的帶寬,更高的可用性和更低的成本網絡(每兆比特)。文件往往在全球分散的網站上進行壓縮,重複數據刪除和加密。因此,需要一種新方法,這種方法不需要本地高速緩存,不用改變數據,並且使用可以減少數據和網絡等待時間的任何協議。
強大的加密措施
融合系統仍然可以幫助解決這些問題,但是需要強大的加密措施來縮短黑客攔截數據流的機會的窗口,因此,如果企業受到攻擊,可以通過使用工具快速移動數據,例如,使用機器智能來加速需要長距離傳輸的數據。
通過數據加速和延遲緩解,可以將數據中心和災難恢復站點置於彼此遠離的中斷環境的位置。這種方法提供了更高的安全性,因爲大量的數據可以在幾分鐘或幾秒鐘內傳輸,這讓黑客很少有嚴重危害的機會。
因此,組織應該以創新超越傳統的廣域網優化運營商。可以在數據長距離傳輸,接收和分析時減輕數據和網絡延遲的情況,企業的競爭力,盈利能力,客戶關係,以及效率可能取決於這些,因此,現在是時候重新考慮延遲的問題,以加速企業的數據,無論它駐留在數據中心還是雲計算。

Data center migration, computer room power by what components?

In general, datacenter migration, the power system include: electric introduced, transformers, generators, motors, ac uninterruptible power supply system, dc uninterruptible power supply system, lighting system and power transmission and distribution lines, etc.As the power density of the data center increases, the power consumed increases, and the energy loss increases in every link of the power system.

 Therefore, all links of the power system need to adopt energy-saving measures.
(1) study on energy saving of external power introduction, transformer, generator and motor system
(2) study on energy saving of lighting system and transmission and distribution lines
(3) study on energy conservation of ac/dc power supply system without interruption
Application status of conventional ac uninterrupted power supply (tower UPS power supply) system
At present, the main data center equipment generally require the ac power input, use more traditional ac UPS power supply system of power supply mode, namely: after ac mains rectifier inverter, UPS power supply system for the data master device provide 220/380 v ac uninterruptible power supply.Its application status is summarized as follows:
(1) the traditional UPS power system adopts N+1 configuration, and the higher-level data center machine room adopts 2(N+1) configuration.
(2) in the early stage of the network, 6 pulse rectifier is adopted for the UPS power mainframe, and in recent years, 12 pulse rectifier is basically adopted.
(3) in order to limit the harmonics generated by the UPS power system, some UPS power systems are equipped with active filters.
(4) the backup time of the battery is mostly configured according to the full load of a single machine for 30 minutes, and some data center configurations reach the full load of a single machine for an hour.
Problems with conventional ac power systems
With the prominent problem of high energy consumption in the data center and the continuous improvement of the reliability requirements for the operation of equipment, the traditional ac UPS power supply mode has the following shortcomings:
(1) using the technique of redundancy weaver, N + 1 or 2 (N + 1) system, during normal operation, UPS power supply of the host load rate are low, and considering the capacity of system configuration actual slants big, makes the system load rate is lower, not run near the best efficiency point, system loss is bigger.After investigation, many large data center room UPS power supply system of single load rate, generally between 10% and 30%, most only 20% or so, in the process of development of data center room UPS power load rate is even lower single single load also accounted for a large part of rate less than 10%.
(2) at present, there is still a UPS power supply with 6-pulse rectifier running in the network, and no corresponding harmonic processing measures have been taken, resulting in large additional power loss of the system.Although some UPS power systems are equipped with harmonic filters for harmonic control, the actual operation situation has not been tracked accordingly after the control, and the control effect cannot be guaranteed.
(3) the backup battery of the ac UPS power supply system can only supply the load after the UPS power inverter. Once the UPS power itself fails, it will still cause the load power failure.
Power line selection
The power line selection needs to be calculated before a reasonable selection can be made. The working current of the commonly used 12V power supply camera is:
General gun or hemisphere: power supply of 500ma-1a can be selected with working current of 200~300mA
Integrated camera: the working current is about 350~400mA and the power supply of 1A can be selected
Small medium infrared camera: the working current is 600-700ma and the power supply of 1A can be selected
Large infrared camera: the working current 1000ma-1200ma can choose the power supply of 2A
Power supply in a set of monitoring system: the camera can supply power independently, or multiple centralized power supply. If multiple cameras provide power in a concentrated way, the required current is the sum of the current of multiple cameras.
Assuming a monitoring system to ten of the hemisphere cameras unified public a power, because the current of a hemisphere is 300-400 ma, so 10 cameras current is 3000 ma - 4000 ma, you should choose 5 a or 6 a power supply.
Power line diameter selection
Assuming that the distance between the four cameras and the monitoring device is less than 40 meters, each camera can separately distribute RVV2 x 0.5 power line to the monitoring host and supply power with small switching power supply.If there are 4 hemispheres or guns, you can also choose 2 12V1A power supply or 1 12V2A power supply. The 4 cameras adopt the method of parallel charging to save wire.If the number of the camera is more, eight cameras, should adopt the high power 12 v dc regulated power supply centralized power supply, this time because the current is too large, the pressure drop on the power cord must be considered, under normal circumstances, the eight cameras in the system, the farthest distance is not more than 40 meters, can be cloth RVV2 * 0.75 wire centralized power supply;If the 16-way system is centralized, the power line of RVV2*1.0 should be selected.The above is about the choice of the power line from the camera to the monitoring host not exceeding 40 meters.
If the distance between the camera and the host machine is more than 40 meters, it is necessary to consider using 220V power supply to change the pressure to 12V to power the camera.In general, the 220 v power supply, as long as the system is not too big, the following eight road, 200 meters distance, can choose the wire RVV2 * 0.5, if more than 8 road, is a high power infrared cameras, consider using RVV2 * 0.75 power supply, the other if the distance is farther, in order to ensure safety, had better use RVV2 * 1.0 wire.
Power line selection method
1. Double stranded power supply
There are five or more types of unshielded twisted wires that can be used as power lines for monitoring cameras to simplify wiring, but you need to make sure that the power is delivered to meet the requirements of the equipment.Such as equipment work power is 10 to 12 VDC, current is 500 ma, twisted-pair cable resistance of 10 Ω / 100 meters (actual use to measure), if the transmit power is 12 VDC, considering the attenuation distance voltage, to ensure the normal use of equipment, transmission power in the 150 meters.
2. Independent RVV line power supply
According to the power of the terminal camera, the power of the general fixed gun machine is no more than 10W, the infrared gun machine is generally no more than 20W, and the ball machine is about 35W.In terms of power alone, RVV2*0.5 line is enough. The line of national standard 0.5 can carry about 1KW load.Long distance, considering the attenuation, it is recommended to use line no less than 1.0.If a small number of cameras within (5) and the interval of the camera and monitor host close (less than 50 meters), each camera can alone cloth RVV2 x 0.5 the power cord to the control room and small transformer power supply.
If the number of cameras is large, the high power 12V dc stabilized voltage power supply should be adopted.In the process of work, want to consider all the total power of the camera and formed by the transmission line voltage drop (taken from the line loss, specifications for 1 m2 of copper wires Ω resistance is 1.8 per 100 m).For the monitoring of a building, two 2.5-6m2 copper core twin-plastic wires are generally used as the main power line during construction, which is led from the monitoring room to the line well, and along the well to the line well of each camera floor.On the floor of each camera power supply, can lead by the lay lines well 1 the RVV2 x 1 or RVV2 x 1.5 (if the layer number of cameras beyond 6) the power cable to the camera power supply, or use the RVV2 x 0.5 sheathed wire lead corresponds to the power supply.

What are the content of the company's website design?

The customer needs of the enterprise website design itself, is a platform to show the image and product of the enterprise, so you can not use it as a portal, and it is not necessary to make a comprehensive information website. Each enterprise has its own specific products and services, and the content of the website naturally surrounds the core business of the company. Now, what are the general website design contents of a company?

First, enterprise introduction:
The user search enterprise name into the enterprise website, want to know this enterprise, it is sure to understand from the enterprise profile, the better the enterprise profile is, so it is very helpful to improve the corporate image. You can give corporate honorary certificates, brand introduction, public welfare events and so on.
Two, brand image:
The image of the website is represented by the image of the website in the content of the website design of the company. The main way for people to know an enterprise on the Internet is to visit the website of the company. The specialty of the construction of the website directly affects the brand image of the enterprise, and has a direct impact on the other functions of the website.
Three, product and service display:
The main purpose of customer visit is to understand the products and services of the company. The main value of the enterprise website is to display the text, picture and even multimedia information to the user flexibly, even if a simple web site is at least a product that can be updated at any time. Publicity materials, and this kind of publicity material are obtained by users voluntarily, and have a high degree of concern for information content.
Four. Information release:
The website is an information carrier. Within the scope of the law, it can publish all the enterprise news, product information, promotion information and so on, which are beneficial to the corporate image, customer service and promotion.
Five. Customer service:
The website can provide customers with various online services and help information, such as answers to common questions, email consulting, online forms, real-time answers to customer consultation through real-time information, and so on.
Six. Customer relationship:
To attract customer participation through the network community and prize competition in the design of the company's website, it can not only serve the purpose of the product publicity, but also help to improve the customer relationship, especially the product with complex or fast change in the function of the product.
Seven. Online survey:
The content of marketing work is indispensable in market research. The enterprise website provides a convenient and cheap way for online survey. Through online questionnaire on the website or through e-mail forum and real-time information, it can obtain valuable feedback from users.
Eight. Resource cooperation:
Resource cooperation is a unique network marketing means in the content of the website design of the company. In order to obtain better online promotion effect, it is necessary to establish the cooperation relationship with the suppliers, dealers, customer websites, other content, function complementing or related enterprises to realize the purpose of sharing resources to benefit sharing.
Nine. Online sales:
One of the purposes of building and developing network marketing is to increase sales. A website with a good function can complete the electronic business functions such as order confirmation, online payment and so on. That is, the enterprise website itself is a marketing channel.
Ten, online and timely communication:
This is also the way of enterprise contact, which is usually added to the website even if the communication function will bring a lot of benefits to the enterprise, especially in the conversion rate, it can make the enterprise turn over, and do online communication is to be added to every web site.

機房建置,運維人員需要了解的網絡威脅

機房建置,網絡威脅對於數據中心來說是一個不幸的現實,這些數據中心在防止違規事件方面面臨許多挑戰。近年來,這種風險一直在增加,超過40%的受訪者在Carbonite公司進行的調查報告中表示,所面臨的黑客,勒索軟件和其他惡意軟件的威脅正在顯著上升。

網絡安全問題導致全球每年損失約數十億美元,使得網絡攻擊成爲數據中心迫切應對的問題。中小企業(SMB)特別容易遭遇網絡攻擊,因爲它們往往缺乏保護自己的安全和資源。調研機構波洛蒙研究所調查發現,68%的中小企業認爲在應對網絡攻擊方面”脆弱”或“非常脆弱”
數據丟失和停機時間的可能性
網絡攻擊的主要威脅是數據丟失和停機,這可能導致無法滿足恢復時間目標(RTO),難以恢復數據以及面臨其他隱私問題。由於即使幾分鐘的停機時間也可能對企業造成災難性影響,對網絡威脅進行防禦和應對的解決方案對企業的穩定運營至關重要。
數據丟失和宕機的可能性使網絡安全演習成爲一種必需的措施。與確保消防協議在實際發生火災期間平穩運行相類似,企業應該在發生網絡攻擊之前做好準備。企業應該參與網絡安全演習,以及一般的監控和分析,確保一切到位,以實現最佳防禦。一個既定的違規應對計劃可以通過最大限度地減少或完全避免損害來有效地對抗網絡威脅。
停機成本高昂,哪怕只有一分鐘的停機時間,將會導致喪失功能,恢復生產力,以及維修,平均業務損失超過8800美元。停機時間也可能來自不間斷電源(UPS)故障,人爲錯誤或需求故障,儘管網絡安全事件自2010年以來增加了20%。停機時間的成本使得應對網絡威脅的準備成爲各種規模企業的必備措施。
遭遇網絡攻擊之後如何通知客戶
企業除了讓所有員工瞭解違規響應計劃之外,還應建立一個協議,以通知客戶有關網絡威脅的信息.Equifax公司遭遇的大規模網絡攻擊就是一個慘痛的教訓,因爲該公司在告知客戶的事情上沒有積極的作爲。在網絡攻擊事件發生後,該公司管理人員被指控表現不佳,在得知違規事件發生後,並沒有或並不願意立即通知客戶,因此,Equifax公司在業務和客戶信譽方面損失慘重。
立即採取行動與客戶透明度的平衡是向客戶通報網絡攻擊的正確方式。在得知遭遇網絡攻擊後,企業應該立即向客戶發送一封全面的電子郵件或打電話通知,告知發生的事件以及他們可以採取的預防措施,包括更改密碼並監控其信用記錄等,然後向客戶保證,除了執行協議以確保此類攻擊不再發生之外,企業還需要不斷努力解決和修復問題。
透明,迅速的行動和精明的公關陳述對於解決客戶層面的問題有很大的幫助。
選擇供應商時要有選擇性
選擇供應商時需要採取的有效方法是想象最糟糕的情況。如果發生網絡攻擊,企業選擇的供應商將如何提供幫助?在合同的談判階段,需要讓供應商詳細闡述其網絡攻擊政策以及參與全公司範圍預防演習的意願。一些潛在供應商可能不願參加演習或提供快速響應。在這種情況下,企業需要考慮與其他供應商合作。網絡攻擊的威脅嚴重到足以在選擇供應商時成爲一個交易破壞者。
尋找提供全面支持的供應商。在理想情況下,除了參與災難響應演習外,還應提供安全的內容交付服務以及DDoS攻擊保護。選擇性是供應商選擇過程的一個重要方面,因此需要留出時間與候選人詳細交談,獲知他們的報的價,其中包括合同金額和他們打算採取的行動,同時在電子表格中記錄所有相關信息。在與潛在供應商會面之後,衡量每個選項的優點和不利因素,同時使用優惠和功能作爲談判過程中的籌碼。
混合備份策略
由於並非所有的數據供應商都能參與網絡安全演習,許多公司採取混合備份策略,以確保安全,如果發生網絡攻擊。約38%的專業人士表示將使用組合的現場和非現場備份策略。混合備份方法的有用之處在於,它使得在站點和站點外的備份都難以開展,因爲它們使用不同的安全協議。
物聯網也影響着數據中心的安全性,主要是隨着資源和數據數量和質量的增長,人們增加了對數據中心安全性的需求。新的物聯網設備是API和執行數據分析的其他系統的常見補充,這些設備會導致網絡使用和需求增加。根據一項預測,到2020年,物聯網將產生大約44萬億兆字節的數據,隨着數據需求的增長需要雲計算或混合數據中心的部署,以確保全面的安全。
企業有多種方式來處理網絡安全演習。這種演習並不總是包含全面的網絡攻擊。如果經常開展較小規模的演習是不現實的。但是不定期進行全面的演習是必要的,儘管對員工培訓是將他們逐漸融入過程的絕佳方式。此外,中小企業可能缺乏進行大型演習的資源。
攻擊模擬測試對於分析響應協議的每個方面都很有用.Runbook桌面演練爲識別,遏制,根除和從網絡攻擊中恢復提供詳細的書面指導,並且在發生網絡攻擊時確保每個人都知道他們的角色也是有益的。桌面演習在較小規模方面是有用的,並且是規劃一般演習的基礎,但不要完全依賴它們。
網絡安全演習的一個有用功能是確保備份可以正常運行。儘管大多數企業意識到他們擁有備份,但是這些備份是否可訪問且有效則是一個完全不同的問題。此外,一些勒索軟件可能會清除企業的數據備份,因此即使可以防禦複雜的網絡攻擊,仍需要進行演練以確保其受到保護並可恢復。
雲計算備份對企業來說往往是一個問題,因爲大多數主要的雲計算供應商只參與大型企業的災難準備演習。在這種情況下,瞭解供應商計劃提供幫助的程度非常重要。在演習中,假設供應商根本沒有任何幫助。演練期間要注意的其他方面包括DDoS攻擊彈性、數據泄露,惡意軟件攻擊和物理問題,如冷卻系統,路由器,服務器或電力基礎設施的問題。
因此,數據中心運營商盡一切可能保護自己免受網絡攻擊至關重要。通過遵循這些協議,運營商可以提供有利於他們的安全措施,使數據保持安全。

Datacenter migration - how to choose the best time

Datacenter migration as organizations grow, inevitably, technology needs development and change. Therefore, whether a continuous profit small business or a non-profit organization expanding to the unfamiliar domain, IT equipment needs to expand.

To alleviate the potential delay problem, determine which applications work together and when to work, and plan the migration time, as short as possible to separate them.
Servers that used to be easy to manage have been occupying office space steadily, occupying useful space and consuming more and more energy. So what happens when we arrive at this point? Hosting or moving to a data center is probably the right choice.
The hosting market is more efficient in power supply and cooling, thanks to its economies of scale. Because they buy electricity at wholesale prices, they also save money in these areas. They also eliminate all costs of maintaining internal server room equipment (such as UPSs, generator and air conditioning), as this is included in the price.
Finally, factories and office space, especially in London, are valuable - by entering a data center, you can make room for more productive activities or office space.
Correct host trustee
Trusteeship is not only a wise decision, but also a key decision. You may (very much) care about downtime, security and application performance, as well as the specific details of the actual needs of the process. There are several factors to consider in order to move smoothly and safely as smoothly as possible.
A good migration background survey. Blindly starting data center migration is a big taboo. Take time to consider how to relocate key applications, services, and data during the migration process to affect your business, and what you can do to mitigate any risks or temporary shortcomings.
Server downtime is a key consideration. How to do this depends on the nature of your business. If it can not tolerate any server downtime, you need to use robust disaster recovery and backup plans to protect operations. You can also set up temporary private or mixed cloud to keep the key processes running in the migration process.
Also, if your system key application is moving, consider running a try migration to ensure continuous software compatibility (and reduce the opportunity for further downtime). A good data center provider will help you do this work and ensure that the process is carried out according to plan.
Network configuration is also a factor to be considered. The organization must decide what needs to be done to ensure that old applications retain their functions incompatible.
Decisions need to be made according to specific circumstances, because some applications may encounter configuration problems or may not encounter when migrating from local LAN. Security is better than regret, so we must investigate the impact of migration on mission critical applications.
Network latency is also important, which may not be immediately thought of.  Trusteeship means accessing your data center through dedicated high-speed connections. After migration, delay (time delay on the network) should not be a problem, but it is important to consider what may happen in the migration process.
Since servers are usually migrated in bulk, applications sharing local connections must now work harder to communicate. To alleviate the potential delay problem, determine which applications work together and when to work, and plan the migration time, as short as possible to separate them.
A successful data center migration means knowing your application well. But what about those old applications? Documents are nowhere to be found, and no one can remember who installed or built them. By using the network tracking tool in the migration process, you can relearn all the complex legacy applications you need to know.
If the enterprise makes necessary preparations for migration, the actual process should be very simple and the migration should be seamless. When you need to move data, you need to identify what needs to be moved. You need to understand, for example, whether you still operate the hardware and software through a contract that should be terminated early, or, for example, you still use an old device that doesn't play a key role. Importantly, you need to ask yourself if every server needs to be checked, or can you virtualized some servers to share the space and reasonably reduce the number of physical boxes.
Examine everything carefully, consider its purpose and function, and move forward in your business. You may even find that some equipment and contracts are more important than expected, so thorough inspection is worthwhile. This is also the ideal time to reconsider the migration time and consider whether temporary private or mixed cloud needs to be set up to avoid downtime during migration.
In addition, the latest record of having the entire data environment is worthwhile checking the existing logs and paying attention to any changes in the inventory. Next, identify existing workload, software, and plan backups so that you can know exactly what will be done during the migration process and what will not be done - and, finally, run the most important disaster recovery test.
You also need to inform your service providers of your plans and point them to your new data center for any license and contract compensation. In addition, don't forget to pay attention to your equipment warranty information and serial number, so as to avoid any serious impact after physical relocation.

An analysis of the purpose of website design

Now there's such a lot of misunderstanding that enterprise website design is not essential, is just one step in excess in network marketing. In fact, the enterprise website construction is an essential step to achieve effective marketing, the reason for this is because the design of the site itself is significant. So, what is the purpose of site design? Here is a detailed analysis.

1, establish a corporate image
The website designed for any enterprise, the enterprise image is very important, it often determines the customer to purchase the product confidence. At the height of the application of Internet technology today, most customers are to understand the company's products, image and strength through the enterprise website. Therefore the establishment of an international standard of website, can greatly enhance the overall image.
2, active and interactive
The enterprise website faces is no longer "passive" readers, but the purpose of the "active" customer. Buyers and potential customers through the network to find the active enterprise website, request the services they need. A design of excellent enterprise website, will be able to meet the needs of users, and even achieve two-way communication, the traditional media do not.
3, unlimited extension
Its capacity is not limited, product information, pictures, and any other information you want to provide to the customer can be input; its time is unrestricted, 24 hours a day, seven days a week, 365 days a year and a continuous service, like an unvacant Almighty salesman. Its location is unrestricted, and most of the countries in the world are now developing INTERNET as one of the primary policy goals, and the Internet will be as simple as opening a home TV set.
4, low cost
This is the purpose of corporate website design in the pursuit of the goal. The minimum requirements of enterprise website design does not need to spend large amounts of money to invest, there is hardly any risk. Not only that, through the enterprise website will share part of the labor, save the market development and business sales and customer service costs, shorten the distance of the sales system.
5, multi function
Web site design in the modern and future information society will become an indispensable symbol of enterprise identification, to enhance the additional value of the enterprise, in addition to providing an efficient information channel to the customer, it can also generate important functions for the recruitment of talents. It can be a real-time information Kanban can also be a shopping center. Full range of multi-functional, depending on their overall creativity.
6, to enhance sales force
Sales force refers to the embodiment of the comprehensive advantages of the product in the sales. The modern marketing theory holds that sales are communication, and the success or failure of sales is determined by whether the advantages of the product can be fully spread out, and how much effective information can be obtained from the target customers.
As the Internet is a "one to one" characteristics, target customers to choose the useful information on their own. This itself has decided that the customer has an interest in the information, so that the dissemination of information is no longer an enterprise subjectively imposed on the customer, but the choice of the active absorption by the customer. At the same time, the product information through the advanced design of the website, not only a large number of newspaper information, but also the combination of television sound, light, electricity and other comprehensive stimulation advantages to attract customers firmly. The effectiveness of the product information dissemination will be greatly improved, which also increased the sales force.
7, increase the added value
We all know that when customers buy products, buy not only is visible in the invisible customer service service. The added value of customer service service is the product, the added value of the product is high, in the market more competitive, more welcomed by customers. Therefore, value-added products improve enterprises to win the market will do everything possible to. At the present stage, the traditional after-sale service can not meet the needs of customers; it is imperative to provide convenient, efficient and immediate 24 hour online service for customers.  Through the enterprise website, customers around the world at any time to download the information they need, get online troubleshooting, to submit their own problems.
8, the company has the network communication ability
In Chinese, people often have a misunderstanding of the Internet, electronic mail, Internet is thought. We have seen many companies, will e-mail address as a web site, and printed on the name card. In fact, the Internet e-mail is a common one, simple function. The rich connotation of the Internet really lies in its content, almost Everything is contained therein. For an enterprise, which has the ability of network communication is the symbol of our will have their own independent web site, rather than e-mail.
9, introduced the company and the company products
A basic function of company website design to the web site, is that a comprehensive and detailed introduction of the company and the company products. In fact, the company can put anything that people want to be known to the web site, such as company profile, company building, production facilities, research institutions, product appearance, function and use methods, all can be displayed on the Internet.